Production Processes
Animation Or Game Pitch
Single Semester Project
A media pitch is a document that represents through text and illustrations an idea for a animation show or a game concept. The layout should be clean and professional.
First Review: Project Definition
Log Line That Includes:
genre
target audience
delivery system
objective
emotional connection
Example log line: "In this Storybook Tablet App, three road construction toys, just children themselves, come to life and help each other work through typical emotional trials and tribulations. We aim to teach kids, ages 3-6, how to understand their emotions and move past feelings like frustration and anger to feelings of joy, laughter and purpose."
List the Production method
for the imagined animation or game: such as; 2D, 3D, Stop-motion, video, (Include pixel dimensions).
Benchmarks
Find one benchmark for each of these:
Story or Gameplay
Character style
Environment style
Graphic user interface or title screen style
Emotional tone
Include screenshots with links. Describe why you chose each benchmark. Reference this Wheels Benchmarks example. Model yours after the left column (with the benchmarks).
Sketches
5-10 sketches including characters, environments and props
Reference the Archetype, Conventions, Persona guide on the DLC
Story or game play synopsis (1-2 paragraphs)
For animation include:
Protagonists & Antagonists
Life in Balance: the world in it's normal
Set up: the problem is presented
Body: the problem is made worse
Resolution: the problem solved, balance restored
For game include:
Protagonists & Antagonists
Gameplay Core loop: Examples: Game Loop Example
Controls
Mechanics
Levels
Second Review
Character Development
For Each Character or major prop - Create:
3-6 Development Sketches
Short back-story Description
1 Finished finished character illustration (pose for use in environment design)
Third Review
Environment Design
2-4 Scene Designs With Characters Inset - Including:
Character action / interaction (for animation)
Game menus and rewards (for games)
Descriptive captions for each image
Include multiple scenes or levels
Ref. these guides:
Fourth Review
Advanced Design
For Animation
2-4 more scene designs with characters inset
For Game
Level design concept sketches - including GUI elements
Add Committee Notes To Journal (Options Below)
allow them to edit your document directly
write your own notes based on their verbal feedback
copy and paste notes from email or other correspondence
include any visual image mark-ups (place them directly in the document)
Final Review
Complete Pitch With Marketing Art
Marketing Art Illustration
1 illustration
Use as the pitch's cover page
Turn In
Google Slide pitch that includes every deliverable listed above.