Production Processes

Animation Or Game Pitch

Single Semester Project

A media pitch is a document that represents through text and illustrations an idea for a animation show or a game concept. The layout should be clean and professional.

First Review: Project Definition

Log Line That Includes:

  • genre

  • target audience

  • delivery system

  • objective

  • emotional connection

Example log line: "In this Storybook Tablet App, three road construction toys, just children themselves, come to life and help each other work through typical emotional trials and tribulations. We aim to teach kids, ages 3-6, how to understand their emotions and move past feelings like frustration and anger to feelings of joy, laughter and purpose."

List the Production method

for the imagined animation or game: such as; 2D, 3D, Stop-motion, video, (Include pixel dimensions).


Find one benchmark for each of these:

  1. Story or Gameplay

  2. Character style

  3. Environment style

  4. Graphic user interface or title screen style

  5. Emotional tone

Include screenshots with links. Describe why you chose each benchmark. Reference this Wheels Benchmarks example. Model yours after the left column (with the benchmarks).


Story or game play synopsis (1-2 paragraphs)

    • For animation include:

      • Protagonists & Antagonists

      • Life in Balance: the world in it's normal

      • Set up: the problem is presented

      • Body: the problem is made worse

      • Resolution: the problem solved, balance restored

    • For game include:

      • Protagonists & Antagonists

      • Gameplay Core loop: Examples: Game Loop Example

      • Controls

      • Mechanics

      • Levels

Second Review

Character Development

For Each Character or major prop - Create:

Third Review

Environment Design

2-4 Scene Designs With Characters Inset - Including:

  • Character action / interaction (for animation)

  • Game menus and rewards (for games)

  • Descriptive captions for each image

  • Include multiple scenes or levels

Fourth Review

Advanced Design

For Animation

  • 2-4 more scene designs with characters inset

For Game

  • Level design concept sketches - including GUI elements

Add Committee Notes To Journal (Options Below)

  • allow them to edit your document directly

  • write your own notes based on their verbal feedback

  • copy and paste notes from email or other correspondence

  • include any visual image mark-ups (place them directly in the document)

Final Review

Complete Pitch With Marketing Art

Marketing Art Illustration

  • 1 illustration

  • Use as the pitch's cover page

Turn In

  • Google Slide pitch that includes every deliverable listed above.