Production Processes

Image Series

SINGLE SEMESTER PROJECT

Create a sequence of illustrations used, for example, in Books, Retail Products, Editorials, Marketing/Production Art, Concept Design and Storyboarding. The images can be completed with any production method: 2D or 3D and any software. Linear reflects the method of working on an image one at a time versus working on a group of images all at the same time. If you are interested in this method of developing the project see the Progressive image series listed below.

DELIVERABLES

  • Project definition documentation
  • Benchmarks
  • 5-10 development sketches.
  • 4-10 storyboards or game-play diagrams
  • 3-6 developed characters with props
  • 2-4 scenes or levels
  • Pitch Document (PDF, Google Doc or Other)

FIRST REVIEW: PROJECT DEFINITION

1 - 2 SENTENCE LOG LINE THAT INCLUDES:

  • genre
  • target audience
  • delivery system
  • objective
  • emotional connection

Example log line: "In this Storybook Tablet App, three road construction toys, just children themselves, come to life and help each other work through typical emotional trials and tribulations. We aim to teach kids, ages 3-6, how to understand their emotions and move past feelings like frustration and anger to feelings of joy, laughter and purpose."

FOR FUNCTION

  • Minimum 3 benchmarks for great story, gameplay or themes that are similar to yours - screen shots with links
  • For concept design and storyboarding; write a one paragraph synopsis that includes:
    • Protagonists & Antagonists
    • Environment
    • Story arc or gameplay description
  • For Books, Retail, Editorial & Marketing/Production Art; write a one paragraph synopsis that includes:
    • The theme(s) that will drive the content and style
  • Production methods

FOR BRAND

  • Perform a differentiation search and list at least 3 other benchmarks that are brand leaders in your conceptual space. Show screenshots of them (and link if avail.)
  • Describe how you will differentiate your concept and make it memorable

FOR AESTHETICS

  • Minimum 3 benchmarks utilizing designs that will create similar / player emotions - screen shots with links
  • Ref. Scene Design Guide on DLC
  • Concept Design & Storyboarding: 5- 10 composite layout sketches that includes characters, props and environment.
  • Books, Retail, Editorial & Marketing/Production Art: 5- 10 sketches that will provide an overview of the visual direction.
  • Number each sketch
  • Draw in correct format (ratio)

SECOND REVIEW: VISUAL DEVELOPEMENT

FOR CONCEPT DESIGN & STORYBOARDING

  • 5 - 10 concept development sketches for each character (min. 3)
    • Reference Archetype, Stereotype, Persona guide on the DLC
  • 3 - 5 concept development sketches for each environment (min. 3)(draw in correct format (ratio))
    • Ref. Scene Design Guide on DLC
  • 3 - 5 concept development sketches for each major prop (min. 3)
  • Number each sketch

FOR BOOKS, RETAIL, EDITORIAL, MARKETING ART, PRODUCTION ART

  • 5 - 10 concept development sketches for each illustration or product (min. 6)
  • Number each sketch
  • Draw in correct format (ratio)

ALL: ADD COMMITTEE NOTES TO JOURNAL (OPTIONS BELOW)

  • allow them to edit your document directly
  • write your own notes based on their verbal feedback
  • copy and paste notes from email or other correspondence
  • include any visual image mark-ups (place them directly in the document)

THIRD REVIEW: FINISHED WORK

FOR CONCEPT DESIGN

  • 1 color illustration each for 1/3 of the characters (include bio)
  • 1 color illustration each for 1/3 of the environments with characters and props in them (include descriptions)
  • 1 color illustration each for 1/3 of the major props (include descriptions)

FOR STORYBOARDING

  • 1/3 of the storyboards
  • Include dialogue and sound design notes
  • Draw in correct format (ratio)

FOR BOOKS, RETAIL, EDITORIAL, MARKETING ART, PRODUCTION ART

  • 1/3 of the fully rendered images

ALL: COMMITTEE NOTES TO JOURNAL (OPTIONS BELOW)

  • allow them to edit your document directly
  • write your own notes based on their verbal feedback
  • copy and paste notes from email or other correspondence
  • include any visual image mark-ups (place them directly in the document)

FOURTH REVIEW: FINISHED WORK

FOR CONCEPT DESIGN

  • 1 color illustration each for the next 1/3 of the characters (include bio)
  • 1 color illustration each for the next 1/3 of the environments with characters and props in them (include descriptions)
  • 1 color illustration each for the next 1/3 of the major props (include descriptions)

STORYBOARDING

  • next 1/3 of the storyboards
  • Include dialogue and sound design notes
  • Draw in correct format (ratio)

FOR BOOKS, RETAIL, EDITORIAL, MARKETING ART, PRODUCTION ART

  • next 1/3 of the fully rendered images

ALL: ADD COMMITTEE NOTES TO JOURNAL (OPTIONS BELOW)

  • allow them to edit your document directly
  • write your own notes based on their verbal feedback
  • copy and paste notes from email or other correspondence
  • include any visual image mark-ups (place them directly in the document)

FINAL REVIEW: FINISHED WORK

CONCEPT DESIGN

  • 1 color illustration each for the last 1/3 of the characters (include bio)
  • 1 color illustration each for the last 1/3 of the environments with characters and props in them (include descriptions)
  • 1 color illustration each for the last 1/3 of the major props (include descriptions)

STORYBOARDING

  • last 1/3 of the storyboards
  • Include dialogue and sound design notes
  • Draw in correct format (ratio)

FOR BOOKS, RETAIL, EDITORIAL, MARKETING ART, PRODUCTION ART

  • last 1/3 of the fully rendered images

ALL: ADD COMMITTEE NOTES TO JOURNAL (OPTIONS BELOW)

  • allow them to edit your document directly
  • write your own notes based on their verbal feedback
  • copy and paste notes from email or other correspondence
  • include any visual image mark-ups (place them directly in the document)

TURN IN

  • Complete PDF or Google Doc that includes all planning and art production listed above.