Production Processes

ANIMATION OR GAME PITCH

SINGLE SEMESTER PROJECT

A media pitch is a document that represents through text and illustrations an idea for a animation show or a game concept. The layout should be clean and professional.

DELIVERABLES

  • Project definition documentation
  • Benchmarks
  • 5-10 development sketches.
  • 4-10 storyboards or game-play diagrams
  • 3-6 developed characters with props
  • 2-4 scenes or levels
  • Pitch Document (PDF, Google Doc or Other)

FIRST REVIEW: PROJECT DEFINITION

1 - 2 SENTENCE LOG LINE THAT INCLUDES:

  • genre
  • target audience
  • delivery system
  • objective
  • emotional connection

Example log line: "In this Storybook Tablet App, three road construction toys, just children themselves, come to life and help each other work through typical emotional trials and tribulations. We aim to teach kids, ages 3-6, how to understand their emotions and move past feelings like frustration and anger to feelings of joy, laughter and purpose."

FUNCTION

  • Minimum 3 benchmarks for great story, or gameplay that is similar to yours - screen shots with links
  • Story or game play synopsis (1-2 paragraphs)
    • For animation include:
      • Protagonists & Antagonists
      • Life in Balance: the world in it's normal
      • Set up: the problem is presented
      • Body: the problem is made worse
      • Resolution: the problem solved, balance restored
    • For game include:
      • Protagonists & Antagonists
      • Gameplay
      • Controls
      • Mechanics
      • Levels
  • Production method for imagined animation or game: 2D, 3D, Stop-motion, video, ? (Include pixel dimensions)

BRAND

  • Perform a differentiation search and list at least 3 other benchmarks that are already in your conceptual space. Show screenshots of them (and link if avail.)
  • Describe how you will differentiate your concept and make it memorable

AESTHETICS

  • Minimum 3 benchmarks utilizing designs that will create similar / player emotions - screen shots with links
  • 5-10 sketches including characters, environments and props


SECOND REVIEW

CHARACTER DEVELOPMENT

FOR EACH CHARACTER - CREATE:

  • 3-6 Development Sketches
  • Short back-story Description
  • Reference the Archetype, Stereotype, Persona studies guide on DLC
  • 1 Finished concept art level illustration (not marketing art rendering)(pose for use in environment design)

ADD COMMITTEE NOTES TO JOURNAL (OPTIONS BELOW)

  • allow them to edit your document directly
  • write your own notes based on their verbal feedback
  • copy and paste notes from email or other correspondence
  • include any visual image mark-ups (place them directly in the document)


THIRD REVIEW

ENVIRONMENT DESIGN

2-4 SCENE DESIGNS WITH CHARACTERS INSET - INCLUDING:

  • Ref. Scene Design Guide on DLC
  • Character action / interaction
  • Game menus and rewards (for games)
  • Concept art level illustration (not marketing art rendering)
  • Descriptive captions for each image
  • Include multiple scenes or levels

ADD COMMITTEE NOTES TO JOURNAL (OPTIONS BELOW)

  • allow them to edit your document directly
  • write your own notes based on their verbal feedback
  • copy and paste notes from email or other correspondence
  • include any visual image mark-ups (place them directly in the document)

FOURTH REVIEW

ADVANCED DESIGN FOR ANIMATION

FOR ANIMATION

  • 2-4 more scene designs with characters inset

FOR GAME

  • Gameplay diagram
  • Level design concept sketches - including GUI elements

ADD COMMITTEE NOTES TO JOURNAL (OPTIONS BELOW)

  • allow them to edit your document directly
  • write your own notes based on their verbal feedback
  • copy and paste notes from email or other correspondence
  • include any visual image mark-ups (place them directly in the document)

FINAL REVIEW

COMPLETE PITCH WITH MARKETING ART

MARKETING ART ILLUSTRATION

  • 1 illustration
  • Use as the pitch's cover page

TURN IN

Complete PDF or Google Doc pitch that includes every element listed above.

ADD COMMITTEE NOTES TO JOURNAL (OPTIONS BELOW)

  • allow them to edit your document directly
  • write your own notes based on their verbal feedback
  • copy and paste notes from email or other correspondence
  • include any visual image mark-ups (place them directly in the document)