Author and entrepreneur Jenny Patinkin has some tips on the latest aesthetic to take over social media.
Jenny: This aesthetic is a sexy girl next-door look. Sexy, but also simple and sweet. Here are some hallmarks of the trend and my tips on how to create these for yourself.
I suggest using an eyeshadow stick so that silver glitter doesn't fall off onto your cheeks. Run it around the inner corner of your eyes and then apply it in a light wash all over the lid to give a sheer, glossy effect instead of that more dramatic Las Vegas Showgirl look.
It’s best to use the best makeup brushes and techniques that will give a lit-from-within effect for this look rather than it looking like makeup. Cream products meld well with the skin and don't sit heavily on the surface like powders can, and using the underpainting technique with a radiant primer, sheer pink blush, and subtle highlighter makes it look much more natural.
This look does not have a focus on eyeliner so skip the kitten flicks and wings in favor of tightening or just getting a subtle dark line along the upper lashes. Then make sure you use plenty of mascara and extra in the center of the lash line to make the eyes appear rounder rather than elongated at the corners.
Jenny: After you have applied your makeup, use one of our Pure Luxury Makeup Sponges that are damp but squeezed almost all the way dry to gently pat all over the face. This will help to blend away any application streaks and also lift away excess product that might slide, settle, or crease over the course of the day.
Also, strategic powdering in the t-zone with a small, loose bristle brush like our Jenny Patinkin Crease Brush rather than using a big brush to powder all over the face will help to keep a dewy look everywhere else.
Finally, our Blotter Baby tool is amazing for rolling over any oily areas that form, mattifying them without lifting away your makeup.
Jenny: Using a lash curler like our new Big Reveal lifts shadows off the eyes and creates the look of larger, taller lids. I also recommend using a matte shade of taupe in your socket line, above your orbital bone, as well as softly under your lower lash line to create the illusion of bigger eyes.
Jenny: It's really personal preference but the trend of using cream on top of powder doesn't make sense for this look because you can run the risk of the two textures gripping together and looking cakey. I still prefer powders on top of creams, but used only sparingly.
Jenny: This look is going to be much easier to achieve with liquid, cream and gel products instead of powders. The objective is to look like you are lit from within, and powder makeup can sit too heavily on top of the skin to give that effect.