I'm Kate, a Design Execution Specialist at Nestle from Cleveland, Ohio.

Organic Social Media Graphic Design Projects

In 2022 I worked extensively with the Nestle LEAD Team and created graphic design assets for different Nestle brand's Organic Social Media posts for Instagram and Facebook. These assets could then be used for campaigns on either platform, or were used within email blasts by the LEAD Team's Social Media Strategists.

Coffee Mate & Natural Bliss

Coffee Mate Instagram Highlight Icon 1

Natural Bliss Instagram Highlight Icon 2

Coffee Mate Instagram Highlight Icon 3

Natural Bliss Instagram Highlight Icon 4

This assignment involved creating an Instagram highlight icon for both Coffee Mate and Natural Bliss brands. The icons would be used on the different brand's social media pages when highlighting various Instagram stories. The icons could also be used on Facebook for additional social media campaigns.

Coffee Mate Drumstick New Flavor Teaser

This ask was to create a social post asset for Instagram and Facebook that included a blurred out teaser image for the new Coffee Mate Drumstick flavor.

Coffee Mate New Flavor Teaser Template 1

Coffee Mate New Flavor Teaser Template 2

Coffee Mate New Flavor Teaser Template 3

This project's purpose was to create a blurred-out teaser post template for the Social Media Strategist to use for future new flavor teaser social media posts on Instagram and Facebook. The Strategist wanted a transparent background so they could customize the background using Canva, and to be able to match the background color to the bottle. I created 3 different versions using white, 30% gray, and 50% gray so they had some options depending on the color used.

La Lechera

La Lechera Earth Day Asset

This assignment was to create an organic asset celebrating Earth Day to be used for Instagram and Facebook. The theme of the asset would be about Saving Water For Tomorrow, and utilize the La Lechera logo in the design. I ended up using a flat illustration style that allowed for the logo to be part of the imagery.

Chameleon Coffee

Chameleon Coffee Social Post Template 1

Chameleon Coffee Social Post Template 2

Chameleon Coffee Social Post Animation

This assignment was to create a social post wallpaper for Instagram and Facebook using an updated Chameleon Coffee logo. Multiple versions were requested, with one using only the new logo and another using the logo along with images of the Roast & Ground line of coffee products. The project was pushed further with an additional request for an animation that could be used as the background for additional posts.

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