This project showcases a full visual identity created for a small crochet brand that focuses on handmade, heartwarming pieces. My goal was to design a visual style that feels just as soft, warm, and personal as the products themselves. The branding includes a playful logo, business cards, and packaging elements inspired by the textures and charm of crochet work. I combined gentle colors, rounded shapes, and friendly illustrations to reflect the brand’s cozy personality and its focus on craftsmanship. The result is a light, approachable identity that helps the brand stand out while staying true to its handmade roots — sweet, simple, and full of character.