Client: BLNK
Scope of work: logo design
At the end of 2020, I was asked to create a logo for BLNK - a collective started by Marek Mardosewicz and Łukasz Markiewicz. BLNK's objective is to provide a new, unique cinematic experience to videos of electronic music, mostly live acts and DJ sets.
Initially, my focus fell on the electronic aspect of the project. I was opting for a very simple, but also a very technical logo. However, after many discussions with one of the collective's founders, it has been decided a different approach would better fit the project in question. The final logo was made using traditional media and loose hand gestures.
Final logo
The collective's request was for the logo to be an interpretation of nothingness, but the nothingness that is understood as something waiting to be filled.
Some of the initial ideas for the logo