Eulalie

Believing in the existence of fairytales in all hearts, Eulalie has a crown for every lady. Regardless of age or size, Eulalie has the perfect gown for all consumers. We hope to arouse the inner dreams of our consumers so that they can continue to make their most innocent dreams.

Eulalie is a Contemporary fairytale theme evening wear brand that provides ankle-length gowns to customers. Through our act of accepting all ages and sizes, we hope to raise awareness for mental health issues affected by the definition of beauty. Hence, 5% of profits earned will be donated to Singapore Association for Mental Health. In addition, we would be working with the organisation to host yearly fashion runways for patients suffering from inconfidence in looks in hopes to support them in their recovery journey.

Branding in fashion is key to helping customers identify themselves as unique individuals. This module focuses on the communication of the brand to connect its values and aesthetics with its consumer tribe.

The assignments cover brand merchandise assortment proposal and campaign imagery. Campaign imagery consist of borrowed images from the website and original images that are edited with Adobe Photoshop and Illstrator.