AGENCY: LOVE.
CLIENT: GLENMORANGIE
AGENCY: LOVE.
CLIENT: GLENMORANGIE
In the Infinita 18 Years Old case study, the focus was on emphasizing the luxury of the packaging and the distinct bottle shape. One of the key challenges was capturing richness of the signature Infinity Blue.
To refine the final imagery, I used mask passes for detailed retouching, especially on the delicate foil lines that form the infinity symbol across the label. These subtle elements were critical to conveying the elegance and precision of the design.