The Thick & Thin of Content In 2019
The Problem With Thin Content
Today we cannot talk about SEO and content marketing as two different strategies for content promotion. SEO has fundamentally blended with Content Marketing.
Thin content can be described as a low-quality content which does not add any value to the overall
discussion or does not give mean much to a reader for examples duplicate pages, automatically created content or doorway pages etc. The best way to understand the excellence of any content is through user approval. If your content is unable to keep users to keep reading your content, then it is time to upgrade the quality of your content.
The basic description from Google for thin content, as per Google's quality guidelines, is about using little or duplicate content. Hence to improve any site's ranking in Google search or any other search engine for that matter is to use an adequate amount of rich content which makes sense and add to the knowledge of the reader.
Few website owners try to improve page ranking by increasing traffic. They do this by placing a large amount of useless content on pages. Most of the time the content is of repetitive nature and do not make much sense. This strategy also backfires in the long run as Google penalise such domains which try to rank highly by displaying shabby content or cookie-cutter pages that don't enhance significant value for users.
There are some cases of machines (or bots) supplying high-value content, that can only be distinguished from human creation based on the error in the final copy. However, this does not fall into the category of thin content. Content can be maintained with the help of technology and include basics of auto-generation without hindering the content quality.
Some of the techniques to avoid thin content can be the regular review process, using significant data, using related words to keywords, perform split testing, review conversions, check traffic counts, as these activities are vital than search engine rankings.
So does that mean that longer posts always work? No, that is not the case as we discussed above. Readers are looking for information when they read your content. If they can find the answers in a considerate amount of content then also you will be able to attract traffic. It can be the case that longer content has a better chance at positioning and a 2000+ words blog post can more efficiently answer the readers' queries.
However, every topic does not need a longer blog and in doing so, chances of "filler content" increases.
Hence, as an SEO writer, you should always use your readers as focus point while writing any article. Do not focus about Google ranking, then only you can focus on quality content.
Quality is the ultimate key to user satisfaction and increased traffic to web page. Content with low word count add little or no value to the reader. Thin content web pages rank lower compared to higher content in search engines, main reason being thin content is presumed of lower quality hence ranks lower.
Through user satisfaction one can accurately measure the quality of their website. By getting rid of thin content such as duplicate pages, automatically generated content or even doorway pages, the higher you will likely rank for the keywords your on page content mentions.
Google, as the main regulator for SEO sets the pace, rules and prescribes ethics as needed. Google is greatly focused on quality rather than quantity. Because thin content offers low value Google doesn't appreciate any form of thin content.
You may possibly be penalized or receive a thin content warning fro m Google, if your content offers relatively little value. Originality and the need for new ideas is what propels Google in ensuring content is per good quality.
Google uses Panda to detect thin content in web pages. Whereas the ultimate judge of a website's content is its audience, google uses algorithms to judge the content value in a web page.
Google Hates Thin Content
One of the reasons why google doesn't like thin content is because quality content does not necessarily mean unique content. Quality content will add value to your website hence higher traffic and better rankings whereas unique content attracts a unique type of audience and may not necessarily mean better rankings. Content should be up to date and well researched facts. Due to lack of well researched facts therefore, thin content can't provide great argument thesis.
Thin content is not great for link building and hence producing lot spam content. Your content should remain objective, focused and articulate ideas in a clear and efficient manner.
Thin content is vulnerable to duplication and can be easily merged to form other content. You should balance content and ads in your web page to ensure audience appeal and satisfaction.
Content with a higher word count commonly referred to as thick content rank higher in Google. Thick content is more relevant and helpful to people who reach it from google search results. A site with thick content has higher quality, well researched facts and engaging content hence higher Panda ranking.
Thin content is a great turn off in trying to pass a new idea. Find well researched and newer content to entice the audience to your site.