josh arora


Real Estate - Hospitality - Retail - Construction

Corporate Involvements

Pure Life UK Limited

Real Estate

Pure Life Holdings Limited

Real Estate

Pure Life Group Limited

Real Estate

Pure Life Properties Ltd

Real Estate

Pink Turban Limited


Ealing Properties Ltd

Real Estate

Peckham Properties UK Ltd

Real Estate

Valiant Realty Ltd

Real Estate

Flash Retail Limited


Berkeley Realty Limited

Real Estate

Zest Realty Limited

Real Estate

Chelsea Realty Limited

Real Estate

London Building Procurement Limited



Roomali Kitchen in

Shaftesbury Avenue & Marble Arch

Past Involvements

CJ Club

Designer Denimwear in India

Kunwar Ajit Exports

Apparel exports from India


Contemporary Indian Dining in Hounslow , UK

Pink Turban

Members Club, Harrow

Remote Scan

Remote Monitoring systems

Family History

I grew up listening to the stories of my forefathers, and they have played an influential role in my being. In the early 20th century, my grandfather Sardar Ram Singh worked tirelessly with my great Grandfather Sardar Gopal Singh in buying and selling quality textiles from the neighbouring towns of British India. They had together grown into large textile business operations. India in 1940’s was going through a significant political change. Much of the large family business in undivided India were not going to fare well during the upheaval towards India's independence. Sadly, as was the tale of many entrepreneurs, my forefathers and their business would not be spared during this harsh transition period. The partition of India was painful in many ways and also saw the tragic loss of both my great-grandfather and my grandfather, leaving only my Grandmother Sardarni Inder Kaur along with her five children who had then moved to New Delhi after the partition of India-Pakistan in 1947.

She was in a new place with no one to help - destitute and penniless. That was the dawn of a new beginning in New India. She worked hard to make a livelihood for her five children.

My father Sardar Chatter Singh Arora, always had a desire to resurrect the family business of textiles and didn’t want to see all his mother's hard work go to waste; so at the young age of 23, undetermined with no experience and minimal capital investment, he worked tirelessly to build a highly successful wholesale business of textiles in Chandni Chowk, New Delhi, India . He managed to turn the small business into a significantly big export house of the garment manufacturing industry.

When my brother Kunwar Ajit Singh joined the business, he efficiently turned our domestic brands into the favourite among many Bollywood celebrities. By the late 1980's my family had expanded our brands to include: CJ Club, Joshe Jeans and Kunwar Ajit Exports. As the brands continued to grow and gain in popularity, it made sense to establish a base in the UK. My brother moved to the UK in 1993 to establish an office in London and continued to manage the distribution business of garments within Europe from the London Office.

It was during this period in the late 1990's that I joined the family business and moved to London in 1997. The first venture I started in the UK was the establishment of Pure Life UK Ltd in the year 1999. By using the versatile and innovative POP-UP retail model, my family and I managed to turn Pure Life into a leading global import network to include home furnishings, furniture & electrical gadgets. By then our trade and logistics had broadened the scope to import goods from the far east and Europe. The hunger to continue growing the business led my family to branch out into Hospitality leading to the inception of Project Mantra, a concept Restaurant bringing fine dining to West London and Pink Turban in 2011. Alongside I also branched out into construction and Real Estate which is now the core of my family's business.

Thanks to my grandmother's vision, my father's commitment to that vision and the family's strong allegiance for success that we now manage a considerably large & diversified real estate portfolio.

Contact Details

Josh Arora

3rd floor207 Regent Street, London W1B 3BJM : 07985888377E : josh@josharora.comWhatsapp

Office Secretary

Haneef M

M : 07985888376 E :


1979 - 1994 Father Agnel School, New Delhi. India

1995 - 1997 Bachelor of Commerce, Delhi University. India

Social Responsibility

Food for Homeless

Every week feeding over 120 people in Holborn, Central London. Most are homeless or have fallen through various social safety nets. The harsh reality of life on the streets or being jobless in one of the most expensive cities in the world means a warm, nutritious meal can make a world of difference. Join me and my friends in this great cause every week from 6:00PM to 7:00PM. Please whatsapp me to participate with us in this cause.