YUCUSIAMA

PROBLEM \\

I was approached by an online friend to create a brand identity for his families local Mexican Restaurant. They didn't have any preferences, other than not wanting the colour palette to follow the Mexican flag. The word "Yucusiama" means hills in the old Mexican language.

SOLUTION \\

My approach for this was fairly simple, which was to use the names meaning literal, by using the front hill as negative space, with a calming background. I partnered this alongside the child-like style which included the sun, trees and clouds.