PROBLEM \\

Pysch-Logical is a safeguarding business that tailors mostly towards educational establishments, youth organisations and businesses. The problem they wanted a solution for, was about organisations and businesses, and their responsibility to look after themselves and others to prevent harm. They wanted the videos to be accessible, with a bright colour palette and overall upbeat tone, with hopes to engage and inspire the audience to reach out.

SOLUTION \\

My solution to this problem was to create several short-snippet videos that could work both together and seperate, to make it easier to use for social media posts. I tried to relate the characters I had created by matching the “main characters” outfits with the company logo.