For this project, I was tasked with creating an advertisement campaign for their Professional Apprenticeships department for LinkedIn. I created 3 different size formats, square, landscape and portrait. I used the already established brand that they already have.
This project was a little different from what I had done previously, as although I was able to create the cover image, header and footer for the document within InDesign, I had to then implement it into Word itself which was tricky. It was made to be as simple to edit as possible for others to be able to edit the information without knowing much about InDesign or Word.
We were asked to create two flyers by NHS - South Tees Hospital, which advertised the different apprenticeships that the University offers to nurses. it highlights the benefits for the NHS and for the candidates alongside a QR code that'll direct you to a website with more information. This flyer would both be used for digital purposes and used in emails sent to the nurses.
I was asked to create a set of 3 landscape advertisements for the Universities Asset Manager Apprenticeship, which includes Engineers and Construction, Healthcare, and Council. I used the same branding as I did for the previous apprenticeship jobs.
I was later asked to created an advertisement for their solicitor apprenticeship, with the formats being for LinkedIn (landscape) and Meta (squared), I used the same branding that I had been using previously.
Using the same branding as I had been using, I was tasked with creating a series of LinkedIn adverts for various apprenticeships, such as Curating, Artifical Intelligence Data Specialist, Engineering and Construction and many more. I was also tasked with creating a carousel advertising the apprenticeships and its benefits.