PROBLEM \\
Kiddle was a self-led project that was focused on a rebrand, and augmented reality application for Kiddle. The application was an education tool to help educate younger audiences about landmarks, by using augmented reality to show what the structure looked like, alongside interesting facts that children would be able digest easily.
SOLUTION \\
My solution for this, was to re-create their brand identity, to give it more of a welcoming, fun and easy to access tone, while also following the same space theme that the brand already uses. I recreated their logo with the typeface being the main factor, and added in graphic elements that relate to the websites theme. For the application itself, I used Blender to create the models, and used Adobe Aero to put them into augmented reality, and used Adobe Photoshop for user interface, and Adobe After Effects for onscreen animations.
CONCEPTS \\
As Kiddle already has a brand, majority of my concepts were based around space-themed imagery such as planets, stars and rockets. Although I looked at playful and childlike inspiration as a majority.