FEMALE HORMONE DEFICIENCY SUPPORT GROUP

PROBLEM \\

We were approached by a support group for female hormone deficency, and was asked to create a brand identity. It was asked that the tone of the brand identity was to be bright, inclusive and hopeful as the support group allows anyone to attend their meetings.

SOLUTION \\

The solution that I ended up creating for this project, was mostly focused on the letter “F”, as it is the start of the groups name. Heavily inspired by a decorative typeface that reminded me of a bee, which can represent wisdow and hard work, which I felt fit this group perfectly. I also created graphical elements through the use of screenprinting and digital editting, to create a vibrant set of flowers that could represent the different people within the grou

ALTERNATE SOLUTION

SOLUTION \\

I made two different brand identities for this project, with this brand identity being focused on being welcoming and warm, through the use of the arms that wrap around the body of text. This brand identity also includes people as part of the brand assets, each holding a different item that feels comforting. I decided to use this as my secondary brand identity as I felt the other concept was stronger and more legible.

DEVELOPMENT

CONCEPTS \\

My initial idea for this brand identity was to be mostly inspired by the shape of a heart, another consideration was flower-related subjects. Though I eventually picked out an aspect of one of my initial concepts, being the hugging arms which also worked great to use alongside the assets.

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