PROBLEM \\

Darlington Professionals is a networking services provider based in Darlington. They required a brand identity that reflects a traditional/corporate style, to reflect the nature of the businesses involved. They wanted to stay clear from visuals that are similar to businesses such as HM Treasury, Darlington Council and Darlington Business Club.

SOLUTION \\

The solution that I came up with, was inspired by “Breaking the Ice” which features a circle, surrounded by other circles, which in my mind was people surrounding a table. My solution includes the “D” and “P” in the form of a desk, surrounded by two representatives, and two clients, which are shown through the two colours used.