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Usability Testing Report
Usability Testing Report
Background
Background
I was given an assignment from Vehicle History to review and create a detailed report on an unmoderated usability testing video. The participant in the study was given tasks to complete, in addition to answering feedback questions.
Instructions Given to Participant
(see drop down menu for more information)Instructions Given to Participant
"We would like you to test our vehicle research website, vehiclehistory.com, for user friendliness, quality of information, bugs, issues, and suggestions to improve it. We want your honest opinion to assist in making our site the best in the industry. Thanks for testing our site.
You have been taken to: https://www.vehiclehistory.com/homepage. When you see the page, move on to the next step. This is a homepage and site we are testing we know there are bugs and UI issues. Please test the homepage by searching for a vehicle of your choice and then exploring the website for information by clicking on links and using filters. We would like your feedback on bugs, navigation, user friendliness and any other thoughts on how to improve the site. We welcome your criticism and want to make the site the best on the market. You will be asked questions at the end.
Step 1: Open the VehicleHistory.com home page and enter a search for a vehicle of your choice, 2000 model year or newer using the open search function. You can search by make, model and year or any combination.
Step 2: You should now be taken to the vehicle report for the vehicle you selected. Please browse, click links, and use filters and review this report and provide your feedback
Please talk about user friendliness, ease of navigation, things you found useful, things you found not useful and any suggestions for improvement. Please also list any issues, bugs or improvements - we will ask about these issues in the questions at the end of the testing. Thanks!"
Participant
Participant
Male, married, no kids
Age: unknown
Passively looking to purchase a vehicle
Within 6 months to a year
Deciding between a truck or sports car
Looking for something versatile
Findings
Findings
The user was brief when answering the feedback questions. However, when watching the video, the user provided a lot more feedback than what was written. I dissect each question by adding the user’s answers as well as adding what was said during the recording.
Feedback Questions and Responses
Feedback Questions and Responses
Please list any issues you had with navigation or user friendliness.
User answer: “On the for sale near you page, keep the overview checklist at the top of the page like the rest of the pages.”
Additional feedback from recording:
Easy to navigate
All valuable information is presented immediately to the user
Easy to find details info on vehicle
Easy to scroll through the photos
What was the most useful information on the site? What was the least useful information?
User answer: “The most useful is the Kelley [Blue] book information. Least useful was seats of the vehicle. Not a big deal, but I’m struggling to think of any others.”
Additional feedback from recording:
Most useful
Auto search when entering vehicle info, no need to hit search
Kelley Blue Book integration
Numerous photos
Overview drop-down features
Least useful
Sort by owner review on homepage
Crash report (personally not interested)
Please list any bugs or issues you had with the site.
User answer: “I did not experience any bug or issue that I noticed.”
No additional feedback from recording
Please provide any suggestions you have to make the site more user friendly or to aid in navigation.
User answer: “The main thing would be to keep the overview checklist at the top of the page on the “for sale near you” tab. It’s the only page that it is no longer on.”
No additional feedback from recording
Conclusion
Conclusion
Overall, it seems that the participant had a positive experience interacting with vehiclehistory.com. Although his answers were brief, he was more vocal during the recording and provided more information as to what he liked or disliked.
A common theme during the recording is how impressed he was with the Kelley Blue Book Value integration and marked it as most useful. The participant acknowledges that KBB is a trustworthy company when it comes to vehicle reviews. The feature that seemed to be least useful were details that did not pertain to his personal search (ex. number of seats in the vehicle). The participant seemed at ease when navigating through the website, enjoyed that all the information is easy to find, and that the information was well organized.
The only issue the participant had was that the “For Sale Near You” tab was not a drop-down feature. Instead, it was a new landing page. The participant was frustrated because he wanted to see the information from the other tabs in addition to the "For Sale Near You" tab. He suggested that it should work that same as the other tabs.
Personal Takeaway
Personal Takeaway
I believe the participant was well-recruited. He fit the demographic of users who would use the website and find it useful. I agree with the participant in regards to his suggestion about the “For Sale Near Me” tab.
I would be interested in listening to more recordings of other participants to find out what they thought was least useful. For this recording, the participant listed details that would not be strictly applicable to him as what he thought was least useful. These were also details that he was not particularly interested in due to what he was looking for in a vehicle. I would like to see if this feedback is consistent among other participants who are using the same feature but who are not looking for a particular vehicle type.
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