Jordan W. Moon

I'm a lecturer in the School of Psychology at the University of Southampton.  

Previously, I was a lecturer in the Centre for Culture and Evolution at Brunel University of London and a research fellow at the Institute for Advanced Study in Toulouse in the Toulouse School of Economics. My PhD is from Arizona State University. 

As a social psychologist, I'm interested in what people believe and feel about the world and other people. One major theme in my work asks why people are so concerned about others' lifestyles (e.g., whether they are family oriented, sexually promiscuous, etc.). These concerns seem to be a surprisingly important part of why people are drawn to religion, how people sometimes assess others' trustworthiness, the kinds of stereotypes people have about others, and many of the moral judgments people hold. 

I enjoy using a variety of methods in my research, including lab experiments, field experiments (e.g., "lost letters" experiments), and analysis of archival data. I've especially been interested in whether and how Google Trends can be useful for social scientists. 

I've been funded by the Templeton World Charity Foundation, Inc. to examine the effects of religious fasting. In 2023, I received the Early Career Award from the International Association for the Psychology of Religion. 

Contact: j.w.moon(at)soton.ac.uk