Joo-Wha Hong is both the founder and the current director of Human, Machine, & Society (HMS). It is an interdisciplinary research team committed to understanding the social implication of artificial intelligence and autonomous machines, mainly focusing on human-machine communication.
HMS aims to:
understand the social role of machines with interdisciplinary approaches
examine how people perceive artificial intelligence (AI)
develop human-machine communication theories
study the social influence of emerging technologies
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