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As part of the application for Pinterest’s Creative Strategist role, I developed a concept‑driven creative strategy RFP, pitching Pinterest’s capabilities as a performance marketing platform to Apple.
Creative Strategy, Art direction, Storytelling, Performance Marketing
The Pitch
Overview
Objective: Make the case for a year-long Pinterest × Apple partnership that drives consideration and purchase through intent-led moments.
Audience Insight: Pinners plan 2–3 months ahead and act when inspiration meets utility (planning, aspiration, research, inspiration).
Strategy: Map Apple’s product calendar to key Pinterest moments, then define Pinterest-native creative activations with clear KPIs.
Challenge
Prove why Pinterest uniquely drives consideration and purchase beyond what other platforms deliver.
Maintain Apple’s premium aesthetic while leveraging Pinterest-native behaviors and features.
Ensure every activation aligns with high-intent user moments and not just dates on a calendar.
Solution and Outcomes
Year long plan: New Year reset, Back to School, Holiday, plus one unexpected moment where Pinterest has unique advantage.
Creative: Ad-format specific creative concepts with rationale. Designed all creative assets and recreated Pinterest’s UI/ad formats in Figma to mock up campaign concepts in context.
Measurement framework: Pins, product clicks, add-to-bag, conversion demonstrating incremental lift and partnership value.
Pitch Feedback:
Successfully distilled complex goals into an actionable, Pinterest-native campaign framework.
Presented clear rationale per concept, grounded in user moments and platform data.
Showed a complete understanding of Apple’s brand ethos and Pinterest’s customer journey and mission to spark inspiration and drive action.
"One of the most elegant uses of generative AI we've seen in a pitch"
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