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Rye Guys Deli was a proposed logo and identity concept for a deli in Mid-town New York. This deli aimed to be a hub for young adults to hangout, eat, and connect. From contemporary to classic meals the restaurant aims to keep the an older food culture alive. Opening in Midtown, Rye Guys deli aims to appeal through a visual direction that stands out in the deli market.
Logo design, Visual identity
Laser cut wooden coasters
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