Brand Repositioning & Marketing Campaign for Johnson's Baby
To reposition the brand towards new fathers and to initiate conversation associated with gender roles for baby chores.
PROMOTIONAL MIX
Advertising
Public Relations
Internet Marketing
Print Advertisement Creative
YouTube Commercials
Internet Marketing
Young parents spend a good portion of their free time on the Internet, hence, this will bring us a greater reach and engagement at a low budget. generating positive reviews. Social media posts and sponsored post Online forums and blogs will create conversations related to the concept of co-parenting while influencer marketing can help enforce trust in the product buys.
Public Relations
Event and Sponsorship