The AllDay Junior Squad is a hands-on kiddie workshop program designed to turn little learners into mini-grocery heroes.
The program covered simulated grocery tasks, from bagging items to restocking shelves, all while promoting responsibility and fun.
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The AllDay Junior Squad is a hands-on kiddie workshop program designed to turn little learners into mini-grocery heroes. I created the logo and uniform set (shirt, apron, and cap) that brought the squad’s identity to life. Something playful, functional, and photo-ready!
This campaign was built on a playful yet meaningful palette:
• Cherry Tomato Red: Bold, juicy, and full of character—just like the apron they wore.
• Sunrise Cream: Warm, friendly, and nostalgic like a fresh start to a day at the supermarket.
• Tangerine Rush: Bright, bubbly, and packed with the same energy the kids brought to their roles.
• Green Bean Pop: Crisp and cheerful, tying back to freshness and AllDay’s healthy mission.
Beyond the main activities, I also provided creative direction for extended classes like the Bento-Making Workshop and Friendship Bracelet Session—both offered as optional, paid add-ons to keep the experience fresh and customizable.
To complement the workshops, the campaign also featured a Free Fruit for Kids initiative. It encouraged healthier snacking habits and made AllDay a smart, low-cost stop for parents looking to keep their kids entertained and nourished while shopping.
A creative campaign that wasn’t just about fun as it built early brand affinity, increased in-store engagement, and elevated AllDay as a family-first destination.
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