About Joel Barjenbruch

A Foundation Built on Simplicity and Relationships

Joel Barjenbruch is a financial planner who believes in keeping things simple, honest, and centered on meaningful relationships. He began his journey in 2007 and established his firm in 2010. Since then, he has guided JS Financial, Inc. to become a reliable firm known nationwide for thoughtful retirement and wealth planning. A straightforward philosophy drives his work—clients always come first, and every plan is crafted in their best interest.

Providing Clear Guidance Without Pressure

Joel works with individuals, families, and business owners through offices located in Lincoln and Omaha. He helps clients create tailored retirement strategies and manage financial risks through a fiduciary standard. Instead of focusing on selling financial products, he listens closely, learns each client’s goals, and builds a personalized path forward. This patient and steady approach helps clients feel more confident, understood, and supported throughout their financial journey.

Deep Nebraska Roots and a Strong Community Bond

Barjenbruch was born and raised in Nebraska and earned his degree from the University of Nebraska–Lincoln. Today, he lives in Lincoln with his wife and their three children. Staying connected to his community is central to his life and work. He has taken on leadership roles within his church and often participates in local events. His life reflects the values of stability, kindness, and genuine care that shape how he serves others.

Known as a Neighbor First

Joel Barjenbruch isn’t just a financial planner—he’s the familiar face in the neighborhood who remembers your name and checks in to see how you’re doing. Whether coaching youth at the YMCA or catching up with someone at a community gathering, he brings a sense of warmth and approachability. Clients know they’re more than just accounts; they’re treated with respect, patience, and personal attention that fosters lasting trust.

A Lifelong Student and Dedicated Teacher

Joel values continuous learning and applies that mindset to his education and the education of others. He holds several top professional certifications, including CFP®, RICP®, ChFC®, LACP®, and CLU®, each reflecting his commitment to deepening his financial knowledge. Since 2016, he has also volunteered as an adjunct instructor at adult learning institutions, sharing practical financial insights with learners throughout the Midwest and beyond. Teaching has become an extension of his mission to serve.

Offering Financial Wisdom to the Community

Barjenbruch brings financial education to people who need it most, often volunteering his time to make financial topics more accessible. His approach to teaching emphasizes simplicity and relevance, helping people understand retirement and personal finance in real-world terms. Through education, he hopes to make a lasting difference, not by impressing but by empowering. For him, education is about service, not recognition, and he continues to teach with humility and care.

Creating Personalized Plans for Real-Life

Joel Barjenbruch leads his team at JS Financial, focusing on comprehensive planning. Their work involves more than just managing money; it includes helping clients understand how to prepare for retirement, protect their savings, and plan a legacy that reflects their values. Each plan is built from thoughtful conversations, not generic templates. His firm believes that sound financial planning should be based on who the client is, not just what they have.

Holding to a Higher Standard

Joel is under a fiduciary obligation, which means he must act in the best interest of each client. But for him, that obligation is more than a requirement—it is a core belief. Every decision, recommendation, and meeting is shaped by his responsibility to be honest, transparent, and fully aligned with his clients' needs. This commitment has earned the trust of many, who have come to value his consistent, principle-driven approach.

Earning Respect Through Steady Dedication

Barjenbruch has received consistent recognition for his work, including long-standing membership in the Million Dollar Round Table (MDRT), with ten years at the Top of the Table level. These achievements reflect professional performance and a sustained focus on doing the right thing. His firm currently oversees more than $100 million in assets. In August 2025, JS Financial will celebrate its 15th anniversary, which honors the lasting relationships built through years of thoughtful service.

Guided by Clear Values

Joel Barjenbruch is driven by a guiding mission: to “put good out in the world through financial education, without expectation.” This belief isn’t a slogan but a way of living and working. He holds to three values—keep growing, build authentic relationships, and do good regardless of recognition. Whether improving his knowledge, spending extra time with a client, or lending a hand in the community, his work is shaped by this steady sense of purpose.

Contributing Quietly Behind the Scenes

Joel supports causes that reflect his values. He serves as a Head Chef Sponsor for the Empty Bowls Benefit Luncheon, which supports the Lincoln Food Bank. He volunteers his time to senior financial education, helping older adults confidently understand retirement options. He also contributes as a youth sports coach, encouraging young athletes to develop on and off the field. These efforts reflect his belief in giving without seeking the spotlight.

Leading with Humility and Integrity

Clients know Barjenbruch as someone who listens first and speaks clearly. He avoids industry jargon and makes financial concepts easy to understand. His fee structures are transparent and fair, and he communicates in a way that builds trust. His practice isn’t built on pressure or quick results but on consistent support and honest advice. This approach has helped him build strong, lasting relationships with the people he serves.

Looking Ahead with Steady Focus

Joel Barjenbruch continues to build on his years of experience while remaining focused on what truly matters. He was recognized in the 2025 “Faces of Lincoln” for his work in wealth management and will be featured again in 2026. His commitment to financial education remains strong, and he continues to teach throughout the Midwest. As JS Financial reaches its 15-year milestone, it remains grounded in the relationships and values that brought it to this point.

A Practice Rooted in Service

Joel provides financial planning through JS Financial and offers investment advisory services through LPL Enterprise (LPLE), a Registered Investment Advisor affiliated with LPL Financial, Member FINRA/SIPC. His firm operates independently, focusing on helping clients make well-informed decisions. His participation in the Million Dollar Round Table is based on production. Still, his focus remains on something more profound—serving others with honesty, staying true to his values, and building trust that lasts over time.

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