JACQUIE MIDDLEKOOP
JACQUIE MIDDLEKOOP
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Strategic content for brands that want to feel human.
Strategic content for brands that want to feel human.
I combine social strategy, storytelling, and on-camera creation to help founder-led consumer brands connect with real people — without the cheesy UGC.
The 5-Video Strategic Content Campaign
The 5-Video Strategic Content Campaign
Not five random UGC videos. Five pieces of content with a job to do.
Not five random UGC videos. Five pieces of content with a job to do.
I work with your brand to develop a short-form content series designed around your audience and customer journey — then I become the face creating it.
Your 5 videos can be designed to:
Your 5 videos can be designed to:
01 — DISCOVER
Introduce the problem, desire, or idea your customer relates to.
02 — CONNECT
Show the product naturally fitting into their real life.
03 — EDUCATE
Answer questions, demonstrate the product, or tackle objections.
04 — TRUST
Build credibility through story, experience, proof, or social context.
05 — ACT
Give the viewer a reason and pathway to take the next step.
Content With a Purpose
Content With a Purpose
Funnel Stage: Consideration
Goal: Reduce hesitation around trying creatine by showing a genuine first-time taste test.
Why it works: Candid reactions feel relatable and trustworthy, turning a common customer question into engaging, low-pressure content.
Funnel Stage: Awareness
Goal: Position the product as a simple, effective solution for busy skincare routines while tapping into a relatable customer desire.
Why it works: Trend-led visuals + relatable on-screen messaging make the product feel aspirational without feeling like a traditional ad.
Funnel Stage: Consideration
Goal: Share an honest perspective on the course and help potential buyers decide if it’s right for them.
Why it works: A candid, face-to-camera review builds trust by delivering a real opinion instead of a polished sales pitch.
Funnel Stage: Conversion
Goal: Show the real-life value of the e-bike experience through a relatable story, while giving viewers a reason to choose Fins.
Why it works: It sells the experience and outcome, not just the product—making the recommendation feel earned and authentic.
Why Work With Me?
Why Work With Me?
Strategy-first
Strategy-first
7+ years of social media experience means I don't just think about what looks good on camera. I think about why someone should stop, watch, care, and take the next step.
Brand-first
Brand-first
Your content should sound and feel like your brand — not like a creator reading a generic UGC script.
Human-first
Human-first
I create content that puts your product into real-life contexts people can actually recognize themselves in.
Founding Partner Campaign — $275
Founding Partner Campaign — $275
Includes:
30-minute brand strategy + creative direction call
Strategic content plan for 5 videos
5 custom short-form video concepts + hooks
5 filmed + edited vertical videos (up to 60 sec)
On-camera creation + product integration
Caption/CTA direction
1 round of revisions
Final files ready for organic or paid social
7–10 business day turnaround
Regular campaign investment: $550 | Founding partner rate: $275
Think We Could Be a Good Fit?
Think We Could Be a Good Fit?
I'm currently looking for a few founder-led brands to partner with as I build out this strategic content methodology.
Let's talk about your brand, your audience, and where content could be doing more work for you.
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