My name is Jacqueline, but please call me Jacq. I am an intuitive marketer, inspirational leader, and intentional DEI advocate with an indomitable spirit. As Founder and Director of Marketing at The Indomitable Group LLC I LOVE what I do!
As a Marketing leader, mentor, and collaborator, I strive to foster cultures that prioritize strategic marketing processes and practices that produce consistent growth through data-informed decision-making, optimization, and inclusivity.
I am passionate about making an impact through my work and have devoted the last 4 years of my career to helping mission-driven, Black and Brown, woman-owned brands scale their growth marketing efforts. Read the Boston While Black Impact Report for an example of the brands I work with, my writing style, and the impact I've helped create!
Inbound Marketing Methodology
As a growth marketer I champion the Inbound Marketing methodology developed by HubSpot. Meaning, I know that in order to grow, your business efforts should be focused on attracting strangers, engaging leads, and delighting customers your prospects and customers. As you will likely gather from the content below, my skillset is crosses many specialties within the field of digital marketing but as an Inbound Marketer, I know individually, these practices can only take you so far, but together, under a strong strategy and proper execution, your business growth knows no bounds. From email marketing, to Social Media, from Search Engine Marketing to Content Creation, the goal is to combine these channels to form a full-funnel marketing approach that asserts your business as the trusted expert in your field.
Buyer's Journey Content Mapping
The buyer's journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Persona: Student Affairs | Campaign: COVID-19 Support
Marketing Channel Work Samples
Google Tag Manager
This is a screenshot of our GTM account. I've placed many pixels on KelbyOne for MarTech vendors like AdRoll and also used GTM to implement cross domain tracking for Photoshop World. This enabled us to have better attribution and tracking for our event listed on EventBrite.
I wrote this email following my idea to reach out to contest entrants that did not win the contest with a promotional email. It was a difficult undertaking that took a bit of word-smithing. It proved successful boosting our sale numbers 20% over the goal. Our email marketer laid out the email using ActiveCampaigns which I have medium level experience with. I did not create the image but it is within my realm of design ability.
This is a screen shot of a lead generation ad. I proposed the inbound marketing/lead gen strategy that we are currently using. This is just one example of how we're promoting our free offerings. I created all of the ad copy, created the form and linked it to our CMS/Email platform (Active Campaigns).
This is a screenshot of our brand campaign. I took our 3 strongest trademark terms and made individual ad groups for each term and keyword modifiers. This enables me to optimize for the lowest CPA and highest ROI. I mention in my resume how I was able to lower our CPA about 50% with this campaign.
I created this spreadsheet for our instructors page since I noticed many of our instructors have a following we were not capitalizing on. There was no meta data or SEO work on the site prior. Since then we've added title tags, descriptions, and more to our main marketing web pages and we've seen a significant increase in our organic traffic (reviewed via Google Analytics.)