Here are some of the works I've done over the past years of my career
Client asked to create a product recommendation within Listrak that would target all of their consumable products based off their customer's recent purchases.
Created a browse abandonment automation within Emarsys that fires when a users had browsed an item but haven't made any purchase or cart in the past 7 days since entry.
Cadence A/B split
Updated a welcome series automation within Klaviyo which are split into 2 versions where in we test the cadence in which version A messages are fired constantly while version B has less messages delivered but still contains the same urgency.
Results was pulled after a month or two where in customer had engaged more when there are less messages.
Created a cart abandonment workflow within Hubspot that fires when a customer's deal stage is at Checkout Abandoned where customer who made purchasers are excluded from the flow.
Set cadence 2 hours upon entry which first touch would be fired then after 1 day, if the conditions are met, customers will receive the second touch then the third touch after 2 days.
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