Jess Rider

User Experience Designer

Welcome to my portfolio!

My name is Jess! Most of my adult life I’ve been a teacher. I obtained a bachelors degree in education from Florida Southern College. While teaching is a rewarding career, I’ve been drawn to the creative world of design for several years. Thus far, I’ve worked on freelance projects creating websites, logos, and graphics. I obtained a User Experience Certificate from Full Sail University. Completing the certificate program with Full Sail taught me so much about how to use industry standard tools while developing an understanding of concepts and methods such as color coordination, wireframes, journey mapping, prototypes, information architecture, research methods, and design process. 

Keep>Going First Aid 

Case Study

This case study is an overview of a prototype project created for a certificate program completed at Full Sail University. The client, Keep>Going First Aid, is based in Orlando Florida. Keep>Going creates and sells first aid kits geared toward moms, nurses, and teachers. These kits are durable and fun! They provide great contents in an organized bag with fun fabrics! For this project, the objective was to create a new landing page for a brand new target market audience. This case study walks through my process of determining who the new audience would be and then creating a new landing page. During this process, I not only developed a new audience but created a new product idea for Keep>Going to add to their current line of products!

Click the photo to see a live preview of the prototype!

Click here to view my case study from start to finish!


Here are some of the logos I've created!

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