Jessica O'Neill
College Installations 2017-2020.
2019; Window to stop passer byers on a street.
Window designed and made by myself.
Free hand drawing each piece on sheets of MDF 3mm and cutting with a jigsaw.
Attaching together with gorilla glue.
Thick timber at the back to attach hinges and creates legs to help it stand.
Small block of wood screwed in front to prevent it falling forward.
2017; Christmas window to launch a book- Monsters inc.
ipv-1FD6B64D-6631-4853-9C58-81CEE9F9A844.mp4Christmas window book launch on book of our choice, Monsters inc.
Created these doors using foam board cut to shape, with sugar paper on top and creating the panels of the door with foam board too.
Suspended each door from the walls and ceiling.
2019; Window display based on a found object.
Window based on a found object, a ladder. Keeping in the theme of wood, I created a bedroom scene and using the ladder as a rail. Keeping with plaid, I styled the mannequin in layers of denim and created this shirt with different fabrics.
2019; Jewelry brief based on sight.
This was a class exhibition in year 2.
We were given a brief to design jewelry and render an old mannequin bust to suit our design.
As a class we decided to base our project on the 5 senses. My group being sight, I focused on shape and colour. I created a mixture of shapes with variety of colour with iron on beads, connecting them together with hot glue.
2018 ; Christmas window display - celebrating 100 years of Bauhaus.
Celebrating 100 years of Bauhaus in 2018, we were given a brief to design a window to celebrate this.
I wanted to focus on geometric sharp shapes and also incorporate Piet Mondrians infamous painting.
I suspended these triangles that i designed on AutoCad and cut out on a laser cutting machine. Spray painted them in primary colours.
I painted the Piet Mondrains painting on a large piece of MDF using tape to create the squared shapes.
Styling class - Street styling.
2019
This was a fun class we had every Tuesday, each Tuesday we were given a different theme.
This was street styling where we all brought our own clothes in and mixed and matches what we thought would work together.
Class project fundraiser - Pop up thrift shop
2019
36792bad-8105-4c53-a9dd-4fd67f5c5cc5.mp4ipv-52F9C4E9-7E6F-4C19-A570-3AE71CECEC5D.mp4As part of our final degree, we had to come up with an idea to raise funds for our end of year exhibition. A pop up sustainable thrift shop was created using old props, Second hand clothes from everyone in the class and a metal frame created by the Interior design master class of 2019. Raising over 900 euro it was a successful event with pops of colour, colour blocking clothes and our very own interactive room, which was hugely popular in marketing as everyone wants to take a selfie these days!
On site visual merchandising.
Brown thomas work experience.
Jan 8 - Jan 22nd. 2019.Styling in Brown Thomas - Ireland's leading luxury department store.
Avoca internship- Ireland's leading retailer 2019
September 2019- March 2020.Styling in store
Product displays in store.
NKUKU homeware display,
IMG_5902.MOV•This was a delivery of Nkuku, a beautiful homeware brand.
•As its new it had to be displayed up the front so it would catch the eye of passer byers. I displayed this with straight lines, Using a hangman for the lanterns for height, throws and a crate for some different textures and a bunch of flowers for the Avoca touch.
•I used all the product in the delivery which brings the whole display together, It makes the table look full and new so even the consumers know that’s it new in.
Valentines display.
IMG_7792.MOVThis was a recent valentines day display In Avoca. We got some beautiful real flowers for sale , this display was a week after valentines so there was less flowers so I had to rejig it.
I placed the chair at the back for height, and brought it down forward towards the front of the table. I tightened the display up a bit and added more throws for under the table keeping within the pink tone theme.
After these pictures I pulled the books forward as there’s a huge gap at the front of the table.
Silka flower display
Glassware table display
•This table Is in the middle of the store and needed a revamp with all the glass.
•As you can see there is a couch ,a crate and a mannequin (unfortunately cut off ) but using these 3 I was able to create a triangle.
•The eye would be drawn to the mannequin first as you enter because it’s the tallest, bringing the eye down to the pattern pillow, across to the crate with glassware leading you into the glassware display.
•It was hard enough to display this but also fun. Straight lines were the best solution here.
• Using the 12 wooden bottle crates to break up the front display and just trying to group similar glassware together, In terms of colour, its use etc.
Hatley kids display.
•After Christmas, Avoca got lots of deliveries of new stock and of course it had to be merchandised. This was one of my favourites, It’s a kid's brand Hatley. This is one of my favourite displays as it’s a display that shows how I’ve learned to utilize Space. This fixture was from Christmas and going to be dismantled and thrown out. After displaying the table of Hatley I realized there was more pajamas to go with it. I had an idea to unscrew some hooks and only leave 4 in the fixture and display the pyjamas beside the table display. This keeps all the brand together and easy to shop.
Kids merchandising and display in Avoca, 2019-2020.
IMG_7862.MOV
College computer designs 2017-2020.
2017; Communications module
Design anything using fonts on Adobe illustrator.
Sketch up designs
Design a planogram for a brand of your choice;
Wall planogram designed for urban outfitters. Sketch up exhibition design for the brand, Love Too True.
Fashion and Branding brief- Design a flagship store window for a high end brand, Burberry.
Inspired by Burberry's SS/20 ' I am a unicorn' collection, instead of having the window with basic mannequins, I designed it based on a fantasy with distorted large mushrooms and bags on top from the new collection.
Roll out window.
Flagship store window.
This would be installed with-
Artificial grass with Artificial flowers to be dispersed evenly.
Large mushrooms to be wrapped with custom made vinyl on Burberry's new LOGO.
The background would be large screens with moving a moving sunset image giving the affect its real life and drawing the customer into the product thats on display.
Design a mannequin, exhibition and marketing campaign brief.
work for designing a mannequin on photoshop & illustrator.
Brand logo and mannequin designed on adobe illustrator and Photoshop
Forte figuaras (Italian) - Bold figures .
Inspiration coming from India Mahdavi the designer of The Gallery in Sketch London, who is a French/Italian designer.
The brand name was designed in an Italian language as inspiration from herself representing the bold mannequins that I've designed.
The mannequins were inspired by the Sketch London interior from the toilets to the cocktail bar to the door entrance.
Exhibition design to Launch the Mannequins.
Front view
Isometric view
Exhibition design
Using natural day light to add ambience and colourful tones into the exhibition.
Colourful stained glass on all four panels of the walls.
Using this on all four floors keeping the exhibition design consistent, but also representing the brand its displaying.
Ground floor- Entrance
First floor
2nd floor
3rd floor
Inspired by Sketch London's infamous stair case, I added an extra 3 stories to this exhibition to represent Forte Figuaras.
Focusing on light and reflection, the ceilings on the ground, 1st and 2nd floor are all mirrored, so people can take their selfies and market the exhibition through re-posting their pictures on their social media, without even knowing they're marketing the exhibition!
Marketing campaign
promoting the exhibition around London.
Poster designed by myself on Adobe Illustrator, to be showcased all around London as the exhibition will be held in the Serpentine Galleries.
London underground scene designed on Sketch Up, incorporating the Poster to promote it.
Marketing plan for promoting the brand, Forte Figuaras.
How it works and whats included.
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Graphics & Designs by myself on Adobe Illustrator/ Photoshop and Sketch Up.