Top 10 Digital Marketing Skills to Learn and Earn for 2023

April 16, 2023 • 13 minute read

1. Search Engine Optimization (SEO) 

Search Engine Optimization (SEO) is a highly sought-after career option in the digital marketing field. SEO helps businesses rank higher in search engine results pages (SERPs), which can increase website traffic and generate more leads. You must understand the latest SEO techniques, including keyword research, on-page optimization, and link building, to help businesses achieve their SEO goals.

To pursue a career in SEO, you must be a dynamic leader who can stay updated on the latest market trends and changes as an SEO specialist in the Philippines it requires you to be an expert in several skills, and companies require them more than ever before. You have to know the workings of tools like Google Analytics, Google Search Console, Semrush, etc. together with sharp and keen observation and analytical abilities. 

How much does an SEO Specialist make per year? 

Entry Level -  $47,500

Average - $60,000 

Experienced - $84,257

Source: Talent.com - SEO Specialist  salary in USA 

SEO is a good career option for those who have a passion for digital marketing and are willing to acquire the necessary skills and expertise. With the right skills, knowledge, and attitude, you can enjoy a successful career as SEO Specialist and help businesses achieve their online goals.

2. Pay-per-Click (PPC) Advertising 

Pay-per-Click (PPC) Advertising is a digital marketing strategy that involves paying for each click on an advertisement. PPC is an effective way to drive traffic to a website and generate leads quickly. You must know how to create effective PPC campaigns and optimize them for maximum ROI. 

Pay-per-click marketing is a quick approach to getting your brand or company in front of relevant customers. Your advertisement will definitely show up on the first page of search results if you employ this strategy. However, you must pay for each ad click. It is crucial to realize that simply increasing your bid does not guarantee that your ad will display more frequently. The ad's relevance and quality score are the deciding factors in determining whether your ad will appear at the top of search results.

How much does a PPC Specialist make per year? 

Entry Level -  $50,000

Average - $58,500 

Experienced - $80,257

Source: Talent.com - PPC Specialist salary in USA 

3. Content Marketing

Content Marketing is a technique that involves creating and distributing valuable content to attract and retain a target audience so enhancing your online business requires it. To excel in this strategy, it is crucial to possess the skill of creating high-quality, relevant, and SEO-friendly content. Key factors to focus on include consistency, using relevant keywords, and having a well-structured format. Your content marketing efforts can succeed if you put these strategies into practice.  

How much does a Content Marketing Specialist make per year?

Entry Level -  $45,000

Average - $55,500 

Experienced - $78,000

Source: Talent.com - Content Marketing Specialist salary in USA

Related Article: Content Marketing for Beginners: What It Is and Why It Matters

4. Social Media Marketing

Social Media Marketing refers to the process of using social media platforms to achieve marketing and branding objectives by creating and distributing content so it’s essential to be familiar with each here are a few social media marketing skills every marketer should have:

• Understanding of how social media algorithms work

• Capability to produce captivating and aesthetically pleasing social media posts.

• Familiarity with paid social media marketing, and

• Experience with social media analytics tools.

How much does a SMM Specialist make per year? 

Entry Level -  $33,161

Average - $42,882

Experienced - $70,000

Source: Talent.com - SMM Specialist  salary in USA 

5. Email Marketing

Email Marketing is a technique that involves sending promotional messages to a group of people via email. You need to know how to create effective email campaigns, segment your email list, and measure the success of email marketing campaigns. Even though it is not the most recent marketing method available, it is still an excellent approach to keeping in touch with customers, marketing new products or services, and establishing loyalty and brand recognition. 

Skills to master in email marketing include:

• Segmenting lists

• Personalizing messages

• Designing attractive email templates, and

• Utilizing marketing automation to initiate and monitor email campaigns.

How much does an Email Marketing Specialist make per year? 

Entry Level -  $52,650

Average - $63,539

Experienced - $82,500

Source: Talent.com - Email Marketing Specialist  salary in USA 

6. Analytics and Data Science

Analytics and Data Science skills are essential for digital marketers to understand consumer behavior, measure the success of campaigns, and make data-driven decisions. You need to know how to use analytics tools like Google Analytics and data science tools like R and Python to analyze data and extract insights. 

Analytics provides insight into whether a marketing campaign was successful or unsuccessful, enables us to identify necessary adjustments to the plan, and helps to expand the business's audience. It aids in optimizing the sales funnel and identifying any issues that may be hindering its effectiveness, thereby streamlining the process and creating solutions to address them.

The progress of digital marketing owes a significant amount to the critical role analytics has played. The ability to interpret data using various tools, detect patterns, and translate them into actionable steps is an incredibly important and indispensable skill that modern businesses need for survival.

How much does a Data Analyst make per year?

Entry Level -  $49,966

Average - $70,293

Experienced - $98,899

Source: Knowledgehut.com - Data analyst  salary in USA 

7. Video Marketing

Video Marketing is a technique that involves using videos to promote a product or service. As the audience rapidly transitions to using smartphones in today's society, young people are engaging with video content more frequently than ever before. Video content is no longer just a means of entertainment but has also become a potent tool for promotion and lead generation, especially on social media platforms. 

As the trend of Video Marketing gains more momentum, it becomes imperative for digital marketers to equip themselves with the skill of producing captivating video content and effectively disseminating it to their target audience. This could involve understanding the preferences of their audience, selecting appropriate platforms for distribution, creating engaging content, optimizing videos for search engines, analyzing video performance, and making necessary adjustments for better results. 

A successful video marketing strategy can lead to increased engagement, brand awareness, and ultimately, conversions. The demand for marketers is on the rise as the popularity of video content continues to increase.

How much does a Video Marketing Specialist make per year? 

Entry Level -  $58,241

Average - $68,363

Experienced - $82,403

Source: Salary.com - Video Marketing Specialist salary in USA

8. Mobile Marketing

Mobile Marketing involves creating and distributing marketing content to mobile devices. Mobile Marketing is gaining significance due to the rising number of individuals using mobile devices to access the internet. You need to know how to create mobile-friendly content, optimize websites for mobile devices, and measure the success of mobile marketing campaigns. Mobile marketing provides businesses with an effective means of engaging with their target audience by delivering relevant marketing campaigns tailored to specific customer segments.

In order to maximize the impact of your mobile marketing campaigns, it is crucial to adhere to best practices that ensure your messages are both well-received and effective.

• Optimize for Mobile - It is important to optimize your website and marketing materials for mobile devices to ensure they are easily accessible on smaller screens. This involves making your website mobile-responsive and designing your ads and messaging with a focus on mobile viewing.

• Personalize Your Messaging - Personalization is a critical factor in the success of mobile marketing. Utilize data on your customers' behavior and preferences to customize your messaging to meet their specific needs and interests.

• Provide Value - It is essential to ensure that your messaging provides value to your customers. This may involve offering exclusive promotions, discounts, or access to relevant and useful content that meets their needs.

How much does a Mobile Marketing Specialist make per year? 

Entry Level -  $39,500

Average - $66,504

Experienced - $118,500

Source: ziprecruiter.com - Mobile Marketing Specialist salary in USA 

9. Influencer Marketing

Influencer Marketing is a technique that involves partnering with influencers to promote a product or service. It is a cost-effective marketing strategy that can drive sales and increase brand awareness.

In order to make sure that your influencer marketing campaign is successful, you need to know how to identify the right influencers for your business and negotiate partnerships with them. It's important to follow some best practices.

• The first step is to carefully select the right influencer who has a substantial following within your industry and shares your brand's values.

• Next, create an authentic message that the influencer can promote with creative freedom.

• Lastly, it is crucial to track the campaign's success to make necessary adjustments and ensure its success. 

How much does an Influencer Marketing Specialist make per year? 

Entry Level -  $55,000

Average - $62,500

Experienced - $87,500

Source: talent.com - Influencer Marketing Specialist salary in USA 

10. Artificial Intelligence (AI) and Machine Learning (ML)

The digital marketing landscape is undergoing a transformation with the use of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These tools can assist businesses in customizing content, automating tasks, and making data-driven decisions. 

Proficiency in AI and ML is essential to optimize digital marketing campaigns and enhancing the customer experience. AI facilitates the computer to think like a human and perform tasks independently. ML is the method by which a computer system improves its intelligence. 

A neural network, which consists of algorithms modeled after the human brain, can be utilized to teach a computer to imitate human reasoning.

How much does a Machine Learning Engineer make per year? 

Entry Level -  $119,955

Average - $149,822

Experienced - $192,646

Source: talent.com - Machine Learning Engineer salary in USA 

In conclusion, Digital Marketing is an ever-evolving field that requires a diverse set of skills to succeed. The digital marketing is expected to continue growing as more businesses focus on online channels and e-commerce, accelerated by the COVID-19 pandemic. This means that digital marketing skills will remain in high demand and require professionals who can effectively use digital platforms. 

Advancements in technology such as AI, machine learning, and data analytics are also expected to shape the future of digital marketing, creating more opportunities for professionals in the field. 

These top 10 digital marketing skills to learn and earn for 2023 can help you stay competitive and advance your career in the industry. So, start learning these skills today, and offer digital marketing services for your clients in the future. 

Most Profitable Marketing

According to the 2019 Digital Marketing Strategies Report from Ascend2, a marketing research firm, the most profitable digital marketing are:

• Content Marketing: 58% of respondents felt that content marketing was the most effective of all digital marketing tactics.

• Search Engine Optimization: According to half the marketers, SEO is the top digital channel when it comes to ROI.

• Email Marketing: Email marketing is used by 90% of businesses, and personalization is a top component of email marketing success, and yet 63% of marketers feel personalization is the hardest part of their jobs.

• Social Media Marketing: 39% of marketers see increasing brand awareness as a top priority, and social media is key to attaining this goal.

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