Every day in Singapore, food waste is generated throughout the entire food cycle – from production and distribution to retail and consumption. Due to cosmetic filtering, value for money, desire for perfection, food spoilage and etc. 

At The Oddinary, we want to work hand in hand with our customers. Dumping away our food wasting habit.

This brand aims to provide sustainable, hassle-free, and affordable culinary solutions for people seeking creativity in the kitchen. By turning odd-shaped produce into delicious oddinary-worthy delights. We empower our customers to explore new flavours and embrace culinary experimentation while being sustainable!

The visuals that I used are inspired by the “ugly shape” of the produce since it conveys organic, less mechanical feelings. I've also use typography that are imperfectly stacked, just like the vegetables and fruits that are in the delivery box.