Jeel Doshi - Short Flicks

Problem Statement

Two years ago, a startup firm unveiled a website to explore short films. This aids new learners in uploading short films as well as others who enjoy watching short films. It's a freemium model with a mobile-web experience as well as an iOS and Android version.

The company's marketing plan was to create a customer base by providing a free product, then evolve the feature set so that they could monetize a premium (paid) product.

At this point, the product has been well received and has a healthy user base of free users. They now need to design an experience that will allow users to subscribe and pay a monthly fee.

Business goals

Make it possible for new customers to upgrade to the paid package after completing the signup process.
Have the option for returning free users to upgrade to paying subscriptions both during the sign-in process and inside the product (once logged in).

Target Users

18 - 24 years old
Very tech-savvy — they are on their phones for several hours a day
Very budget-conscious
This type of media [music/movies/books] is a very important part of their lives

Brand Personality

Brand personality - uniquely diverse, but somehow always familiar. This creates the need for design to balance that tension.

Brand attributes

Bold
Smart
Hip

Role

I was the sole designer responsible for the research, design & testing.

Discover

Given the time constraints, I chose to conduct secondary research to get as much information as possible on the topic. With the primary purpose of exploiting the existing product by onboarding Premium customers, I choose to start with the following search subjects.

1 Premium Sector
Transitioning from Free to Paid Models Guidelines
The most effective freemium product growth tactics

I did comparative research of Existing Short films platforms like humara movies, short diary etc. Where I studied, users came to watch short films.

From studying India's top used entertainment platform i found why users use that, which features they offer, what is their signup/ login flow. Also some platforms offer users to charge on watching their movie uploads.

I did a user survey also to learn that users care if ads come in between films and also to know their other features priority.

Ideate

After Analysing Research data i designed site map for New user and existing user login/signup.

It was time to create a user flow to structure the process after gaining a thorough grasp of the issue area.

Sketch

It was time to draw some screens now! I utilized the Crazy 8 method, which is a “quick sketching practice in which participants are challenged to sketch eight unique concepts in eight minutes.” This encouraged me to go beyond my first thought and come up with a variety of different options.

Wireframes

High Fidelity

THANK YOU