2019 Program


THURSDAY, JANUARY 17, 2019

6:30 PM to 9:00 PM-Welcome Reception (Wasatch B: Main Level, The Cliff Lodge)

FRIDAY, JANUARY 18, 2019

7:00 AM– Breakfast (Twin Peaks, The Cliff Lodge)

7:30 AM to 9:30 AMPresentations (Twin Peaks, The Cliff Lodge)


Habit formation in energy conservation- Noah Lim*

How and for Whom the Progress Bias Limits Successful Goal Pursuit - Margaret C. Campbell*, Justin Pomerance, Caleb Warren

Sweat Equity is Overestimated - Eva C. Buechel* , Jiao Zhang, Carey K. Morewedge

The Vicarious Construal Effect: Seeing and Experiencing the World Through Different Eyes- Clayton R. Critcher*, Minah H. Jung and Fausto Gonzalez

4:00 PM– Afternoon snacks (Twin Peaks, The Cliff Lodge)

4:15 PM to 7:15 PM Presentations (Twin Peaks, The Cliff Lodge)


The Pleasure and Pain of Paying: Understanding How Payment Aesthetics Shape the Purchase Experience - Andrea Morales*

Regret - Not Choice of a Vice - Defines Self-Control Failures- Joachim Vosgerau*

The Sign Effect in Past and Future Discounting- David Hardisty*

Anger, Perspective-Taking, and Deception- Maurice Schweitzer* and Jeremy Yip

Drivers of Decision Inertia: Insights from History- David Gal*

Bringing Narratives to Life: Animism, Totems and Intangible Value-George Newman*


7:30 PM-Dinner (Wasatch B, The Cliff Lodge)

SATURDAY, JANUARY 19, 2019

7:00 AM– Breakfast (Twin Peaks, The Cliff Lodge)

7:30 AM to 9:30 AMPresentations (Twin Peaks, The Cliff Lodge)

The Beauty Penalty versus the Beauty Premium- Meng Zhu* and Joachim Vosgerau

Selling Fast and Buying Slow: Heuristics and Trading Performance of Institutional Investors- Alex Imas*, Klakow Akepanidtaworn, Rick Di Mascio and Lawrence Schmidt

When Cherished Possessions are Offered for Rent: The Role of Emotional Attachment in Consumer-to-Consumer Rentals-Aaron Brough*

Using Reviews to Determine Preferences: How Variance in User-Generated Reviews Affects Choice- Elizabeth C. Webb* and Itamar Simonson

4:00 PM– Afternoon snacks (Twin Peaks, The Cliff Lodge)

4:15 PM to 7:15 PM Presentations (Twin Peaks, The Cliff Lodge)

Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences-Stephen Spiller*, Nicholas Reinholtz, and Sam Maglio

Ambiguity Aversion and the Perceived Nature of Uncertainty- Craig R. Fox*, Michael Goode-Menke and David Tannenbaum

When Consumer Choose Uncertain Outcomes: A Guilt Reduction Mechanism- Mehmet Yavuz Acikalin and Uzma Khan*

Drawing Individual Utility Functions- Robert Zeithammer*

Threshold Escalation in Product Lineups- Aner Sela*

Two Dimensions of Uncertainty Predict Investment Forecasts and Decisions- Daniel J. Walters, Gülden Ülkümen*, Carsten Erner, David Tannenbaum, Craig R. Fox


7:30 PM-Dinner (Wasatch B, The Cliff Lodge)


*:Presenting Author

Attendees

Aaron Brough (Utah State University)

Alex Imas (Carnegie Mellon University)

Andrea Morales (Arizona State University)

Aner Sela (University of Florida)

Arul Mishra (University of Utah)

Carey Morewedge (Boston University)

Clayton Critcher (University of California, Berkeley)

Craig Fox (University of California, Los Angeles)

Darron Billeter (Brigham Young University)

David Gal (University of Illinois)

David Tannenbaum (University of Utah)

David Hardisty (University of British Columbia)

Don Moore (University of California, Berkeley)

Elizabeth Tenney (University of Utah)

Elizabeth Webb (Columbia University)

Eva Buechel (University of Southern California)

Gal Zauberman (Yale University)

George Newman (Yale University)

Gerald Häubl (University of Alberta)

Gülden Ülkümen (University of Southern California)

Himanshu Mishra (University of Utah)

Jian Ni (Johns Hopkins University)

Joachim Vosgerau (Bocconi University)

Keith Botner (Lehigh University)

Kristin Diehl (University of Southern California)

Maurice Scheweitzer (University of Pennsylvania)

Meg Campbell (University of Colorado, Boulder)

Meng Zhu (Johns Hopkins University)

Minah Jung (New York University)

Noah Lim (University of Wisconsin, Madison)

Robert Zeithammer (University of California, Los Angeles)

Rom Schrift (University of Pennsylvania)

Sachin Banker (University of Utah)

Stephen Spiller (University of California, Los Angeles)

Tamara Masters (Brigham Young University)

Tom Meyvis (New York University)

Uzma Khan (Miami University)

Young Huh (Hong Kong University of Science and Technology)