New corporate design for the most advanced science theater in Europe.
New corporate design for the most advanced science theater in Europe.
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The fully modernized Zeiss-Großplanetarium in Berlin is more than just a window to the stars – it set the stage for a bold visual relaunch across all three locations of the Stiftung Planetarium Berlin. At the heart of the new identity: the circle, a striking symbol that anchors all communication. Surrounding it, vibrant colors, authentic photography, and a distinctive illustration style come together to shape the foundation of the Stiftung’s fresh and inspiring corporate design.
Client NEO/CRAFT
Agency yellow too
Services
Concept
Art and Creative Direction
Illustration
Prepress Production
Pictograms and Illustrations
Pictograms and Illustrations
The illustrations were used in a variety of ways, from wayfinding systems in spaces to helping guide readers in publications, and even as decorative elements in different designs. Their flexibility made them a natural fit across various formats, adding clarity and style wherever they were applied.
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