FRESH FORMS FOR FUTURE
The Qualitätsstruktur-Digital Initiative is a joint effort by leading German quality assurance organizations to develop digital solutions for real-world applications. Its projects range from ensuring quality in additive manufacturing to integrating artificial intelligence in medicine and optimizing hydrogen refueling technology. Backed by partners BAM, DIN, DKE, DAkkS, and PTB, the initiative is shaping a modern digital quality infrastructure (QI) to uphold and future-proof the "Made in Germany" standard.
To capture the initiative’s forward-looking approach, a fresh and dynamic visual identity was created. Bold colors and polygonal forms convey a sense of digital innovation, while also referencing mechanical components, material structures, and interconnected knowledge networks. Fine illustrative details add depth, emphasizing precision, accuracy, and collaboration. A striking, modern typography rounds out the design, reinforcing the initiative’s commitment to progress and technological excellence.