NEO/CRAFT

In 2015, the Iris lamp by NEO/CRAFT won the Lexus Design Award. The idea of founder Sebastian Scherer: combining high-quality materials such as Canadian oak or mouth-blown Bavarian glass with a strong design language to achieve top-level production. For the debut collection and the brand’s presentation at IMM Cologne, the corporate design was developed, along with print materials such as flyers and catalogs.

NEO/CRAFT’s design approach merges craftsmanship with minimalist design—an ethos that extends to its communication. Defined by a distinctive color palette, paired with clean typography and unique print materials on premium paper, the message remains clear: we reduce to the essentials while emphasizing tactile and distinctive details.

Client NEO/CRAFT
Agency yellow too
Services
Concept
Art and Creative Direction
Illustration
Prepress Production