Businesses are adopting big data technologies and analytics to remain competitive. It allows them to understand customers’ tastes and preferences. They may find that investing in big data would be a huge boon for their business.

With over 10,000 outlets serving up millions of pizzas each year, Dominos is the largest pizza delivery chain in the world. customers are now able to order from just about any internet connected device or platform. Nowadays every Business consistently moved to keep up with the latest trends in technology. Every business unit under the umbrella is looking to leverage data to make them faster and more cost effective.

Domino’s Introduced “Anyware” –an online platform in which customer can order pizza via social media platform such as twitter, Facebook messenger, via voice ordering with Dom and Amazon Echo and Alexa and in-car entertainment systems etc.It allows Domino’s to track behavior of their customers all over the world.

“We’re becoming more of a digital e-commerce operation, rather than a traditional quick-service restaurant business,” Djuric -Dominos’ VP of enterprise information services

Djuric Dominos’ VP of enterprise information services says “We have the ability to not only look at a consumer as an individual and assess their buying patterns, but also look at the multiple consumers residing within a household, understand who is the dominant buyer, who reacts to our coupons, and, foremost, understand how they react to the channel that they’re coming to us on.”

Approx. 55 -60% people orders Domino’s pizza via online system. Therefore company can generate and capture tons of data. By Understanding the customer’s buying patterns and user insights Businesses can grow and lead their customers to a better, faster and more quality-based experience on their digital platforms.

Dominos relies on Talend’s Big Data integration platform for much of the heavy back-end work across its Hadoop cluster. Data captured through all its channels – text message, Twitter, Android, Amazon Echo, to name just a fraction – is fed into the Dominos Information Management Framework. Then it’s combined with enrichment data from a large number of third-party sources. In all, information from 85,000 data sources, both structured and unstructured, gush into the system every day.

The company has recently been experimenting with new delivery methods – such as a car with a built in oven capable of delivering 80 pizzas in one journey. The logistics of delivering close to a million pizzas a day across 70 countries throws up exactly the sort of problems that big data is good at overcoming.

Big Data on Your Pizza Menu

you’ll need to collect data on what and when your customers place an order. Use this information to make them a personalized offer for their favorite pizza.

Helping individual stores to grow

Through data insights, Domino’s can guide individual stores in their sales strategy. They can easily spot upselling opportunities, or point out what’s not working for them. With this information, they reach out to individual stores. The data helps tailoring coupons, aiming to drive more revenue. This data-driven strategy of digital selling has definitely gained results.