PRODUCTS

UltraTech provides a range of products that cater to the various aspects of construction, from foundation to finish. This includes Ordinary Portland Cement, Portland Blast Furnace Slag Cement, Portland Pozzalana Cement, White Cement, Ready Mix Concrete, building products and a host of other building solutions. Cement is sold under the brands ‘UltraTech, UltraTech Premium and Birla Super.’ White cement is manufactured under the brand name of ‘Birla White’, ready mix concretes under the name of ‘UltraTech Concrete’ and new age building products under the names of ‘Xtralite, Fixoblock, Seal & Dry and Readiplast’. UltraTech Building Solutions is a retail format that caters to the end consumer providing a variety of primary construction materials under one roof.

Product Portfolio

Ordinary Portland Cement

Ordinary Portland cement is the most commonly used cement for a wide range of applications. These applications cover ordinary, standard, high strength concretes, masonry and plastering works, precast concrete products for e.g., blocks, pipes etc., and specialized works such as precast and prestressed concrete.

Portland Pozzolana Cement

Portland Pozzolana cement is ordinary Portland cement intimately blended or interground with pozzolanic materials such as fly ash, calcined clay, rice husk ash etc.

Portland cement clinker is either interground or intimately blended with specified quantities of gypsum and pozzolanic materials to produce Portland Pozzolana cement. Pozzolanas by themselves do not have cementitious properties but reacts with calcium hydroxide in the presence of moisture at normal temperature to form compounds having cementitious properties. The concrete produced by using Portland Pozzolana cement has high ultimate strength, is more durable, resists wet cracking, thermal cracking and has a high degree of cohesion and workability in concrete and mortar.

UltraTech Premium

Before building their dream home, UltraTech is conscious of each and every home builder’s expectation of expertise and perfection. UltraTech Premium is the latest revolutionary offering from the house of UltraTech. With an optimum blend of high-reactive silica and slag, it provides durability, strength and protection for your home. From the toughest of weather conditions to corrosion and even shrinkage cracks, UltraTech Premium has you covered. The distribution of its highly engineered particles adds true value to the concrete, making it denser and impermeable.

Cement complying with European and Sri Lankan standard specifications

UltraTech's bulk cement terminal is located at Colombo in Sri Lanka. Cement is received by specially-engineered, self-discharging bulk cement carriers. It is then discharged at the port in road bowsers which transport cement 10 km from the port to the terminal. Cement is stored in 4 x 7500 T cement concrete silos. A sophisticated bulk cement terminal (which subscribes to all environmental norms) dispatches cement in bulk form to RMC and asbestos plants. The terminal also has a modern Italian make Ventomatic packer to pack cement in 50 kg paper bags to service customers on the island.

With its sharp focus on cement, the Aditya Birla Group has always believed that like arrangements between countries in different parts of the world for regional cooperation, the group too should be present in adjacent countries with facilities to qualify as a local producer of cement. Two of the countries adjacent to India have limited deposits of limestone, the basic raw material for cement. This position compels the two to be dependent on import, for their domestic construction activity. It was in this context that a joint venture bulk cement terminal was established in Colombo, Sri Lanka.

Gujarat cement Works (GCW) has a captive jetty engineered for exports. Accordingly, for the past five years, bulk cement has been exported from GCW to UltraTech cement Lanka (Pvt.) Ltd., the group's joint venture (JV) in Sri Lanka.

UltraTech cement has been meeting the cement requirements of Sri Lanka by supplying good quality products. The company's customer base has recognized the quality and service levels backed with a field force to market cement along with qualified engineers in the technical cell who render technical advice to customers at the site.

This recognition has enabled the company to achieve a substantial market share in a fiercely competitive market teeming with multinational competitors including two of the largest manufacturers in the world. In this competitive environment, the company's customer base has given it brand equity and acknowledged it as a premium quality cement supplier in the island.