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Indoor agriculture and cosmetics
The future of indoor ag and education
You're never too old to play games - Why gamification is the ideal catalyst for creativity
Contain Inc. Releases 2021 Indoor Ag Funding Review
Inside the Gamification of Shopping - Emeraude (emeraude-escape.com)
How the Metaverse for Brands is Revolutionizing Shopping - Emeraude (emeraude-escape.com)
What-is-the-future-of-the-metaverse-for-indoor-agriculture/
Summer 2021 Marks the Recovery of the Restaurant Industry with Booking Levels Exceeding 2019
Marketing in the Metaverse for Brands and Businesses - Emeraude (emeraude-escape.com)
Dive into summer travel trends to attract more guests and maximize restaurant revenue
Behind the Chupa Chups Game with Agency Be Lemon
Behind the Chupa Chups Game with Agency Be Lemon
Chupa Chups and Netflix captivated fans with the launch of a digital escape game based on Netflix's hit show Casa de Papel, garnering over 10,000 players in the first week alone, and Be Lemon, the agency behind spearheading the project, shared a little of what the process was like for them behind-the-scenes of the collaboration.
After being approached with a brief for a contest game idea by Chupa Chups, a previous client , Be Lemon knew they “Wanted to do something that went a little further than the initial briefing” to be sure to secure the project. Be Lemon was excited about the opportunity because of the influence a great game execution could have on Chupa Chups' strong social community, as well as their previous experience working with Chupa Chups as a client. With everything in mind, Be Lemon centered on the idea of a digital escape game and consulted Emeraude Escape to bring it to life.
Before handing over the project to the expertise of Emeraude Escape for the game creation, Be Lemon had to work on it’s biggest challenge, managing the internal licenses, assets approvals, and validations, expected from the two mega brands. “So it's true that when you're working directly with a single client, there's a bit of back and forth, but when you're part of a license behind it, there's a lot more back and forth.” After ironing out all of the details, approvals, and mechanics of the game, Be Lemon received the green-light, and game production was done in less than two months.
With no concrete numerical objective in mind, Be Lemon knew they could measure the success of the game by just how engaged players were. “Because that's where we see the success of an online game, if people stay, or if they leave after 1 minute. It's also what proves that the game is not too buggy and that technically it works on the variety of devices that people can use, whether it's on their mobiles or on their computers, etc.”
Launched in Italy alongside France due to the notoriety of Casa de Papel, the social campaign worked well and had a nice participation spike. In the end, Be Lemon was extremely happy to have realized another project with Emeraude Escape and found the team to be already adept with technical skills, ready to adapt, and very flexible, which is important to them. “As an agency we are obliged to be extremely flexible with clients who can sometimes change their minds or we have had very complicated periods with the pandemic and everything going on. We are very event-driven, so we must always be able to postpone operations, change our minds etc., In the end it's the ideas and the qualitative rendering of the productions, that's all we expect from a solid partner” Be Lemon concluded.
Read More about the Chupa Chups x Netflix game here.
Sanitary Pass - How to adapt to smooth your restaurant management
Sanitary Pass - How to adapt to smooth your restaurant management
The ongoing regulations and lifestyle changes brought by Covid 19 are set to continue this summer with a new Health Pass being discussed by many countries and ready with a green light to implement for others.
The health pass will be a primarily digital verification of someone's Covid-19 status displaying either proof of vaccination, negative test results, or proven immunity, and in many ways the ticket into all social and cultural spaces. Despite varying opinions, the health pass is an attempt from country officials to halt once and for all the spread of Covid-19 and keep the road to normality clear by increasing the vaccination rate.
While each country can vary, here are some key points that may come with the health pass regulations:
🍽️ Health passes may be mandatory at restaurants for all diners, including on the terrace
💶Restaurants not vigilant on making sure all diners have a valid health pass may be charged a fine
👨🍳Employees without a valid health pass will not be permitted to work
Make sure your restaurant is prepared for the health pass if it is introduced in your region
Create a process to verify diner’s health passes
If sanitary passes are made mandatory at restaurants; it is likely to expect each restaurant and their staff will take the responsibility of verifying that each diner has a valid health pass and preventing the risk of the restaurant being fined or penalized. As validating a health pass could add time to the overall flow of the dining process, it is important for restaurants and their staff to have a smooth process in mind that is practical and efficient.
In addition, make use of your TheFork Profile , newsletters which can be setup directly on TheFork, and your social channels to let your diners know what they can expect when they arrive at your restaurant regarding the health pass.
Support your Staff in obtaining a Health Pass
As your restaurant employees are a huge factor in overall success, you want to avoid losing staff due to lack of obtaining a health pass. Some simple ways to help your staff with this matter:
Thoroughly brief your staff on any changes to come and any information received regarding health pass regulations and your restaurant as early as possible.
Add schedule flexibility to allow staff to obtain a valid health pass
With the hopes that new regulations and changes won’t affect demand, be sure your restaurant is still meeting general sanitary guidelines to provide a comfortable and safe space for diners even outside of the health pass.
While unsure what is to come in terms of each country and its’ Covid regulations, restaurants must still give their best effort in creating and maintaining an anti-covid dining environment. Use Covid compliant features, digital tools, and customer feedback to accomplish this and keep dining smooth in any context.
A few things to remember you have at your disposal to aid your restaurant:
Ability to manage your restaurant seating and occupancy with TheFork Manager
TheFork Pay, a mobile contactless payment solution to offer your diners
Digital menus using QR codes that can easily link to your full menu either online or on your TheFork Profile
Through the changes, one thing remains the same, your diners are eager to be in your restaurant! Be ready and prepared by staying informed and making the most of your resources as we continue on this journey back to normality.
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