The JA StartUp program teaches high school students about the mindset and skills needed for success by entrepreneurs and innovators. JA StartUp includes teacher-led, classroom curriculum that culminates with the creation of a business plan and pitch video from each 3-5 student team. Based on volunteer judges' scores, the top-ranked teams moved onto the Final Competition, sponsored by Accenture, on May 2nd, 2021. There, they worked with VCU School of Business students to strengthen their presentations before pitching their ideas to new judges.