R and Marketing

  • Data Analysis for Marketing Research with R Language . In this article, using the open source R language, it's introduced how to test the differences of effectiveness among different ad types; how to analyze the price elasticity and cross-price elasticity of a product; and how to set the optimal price to maximize the profit and then to forecast the sales with the price. Includes simulated data
  • R for Marketing Research and Analytics book (Chapman & Feit 2015). Includes real and simulated data. Video