We sifted through many music videos taking place in Japanese sento (bathhouses) for this. This one stood out due to the old bath house owner, who artfully captures the spirit of the Japanese old lady. Kojikoji plays a layabout sento worker who goes through her workday as leisurely as possible.
This next group, S.E.S. actually had some quality music in their foray into Japan, but they failed miserably. When they were finished they released their whole Japanese album in Korean. In this case the original songs were written in Japanese, and so the Korean version suffers.
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It is very intersting that you compare songs korean version and japanese version. as you say, korean verison of song is more natural in these cases. but i wonder if it is because they are not good at japanese.
Here, the girls share their experiences of the music video filming and E.P recording. If you listen around the 3:00 mark, (English subtitles are available) I get a special mention for attending one of their live shows, which they seem to be very grateful for. I felt very privileged that Soezimax included this in the video.
There are seldom moments in the music industry where fantastic artistry and music come together to form something totally different. Creative back stories for bands are somewhat a thing of the past, except for gimmick artists. However Far East Mention Mannequins (aka FEMM) really bring this fusion of artistry into a new light.
Rina is one of the more quiet members of the group. But what she lacks in volume, she makes up for in solid performance. While she may not always be in the main spotlight, she stands out in all of the music videos for her sharp dance performances, and support of the other members.
Utada was 16 when her first single hit Japan. It was brash, had attitude and it introduced an R&B sound into Japanese pop music. Her first album, First Love, still holds the record in Japan for highest sales ever.
Utada Hikaru comes from music royalty; her mother was a beloved singer of enka, Japanese traditional music, and her father was a famous music producer. Utada grew up between the US and Japan, drinking in the influence of both musical cultures.
Today, we talk about Korean pop and Korean pop culture as being ascendant in Asia and even reaching American shores. But in the 1990s and early 2000s, Japanese pop culture: music, anime, dramas, was the influential one across Asia. And that meant Utada had a big impact beyond Japan.
Japan still has the second biggest music industry in the world, but it is a shadow of its former self. The industry has tanked because the older men at the top have refused to allow digital sales and people have stopped buying CDs. Enormous pop idol groups promise CD buyers, mostly men, that they can shake the hand of their favorite teenage girl member if they buy a CD. So those are the CDs that have sold.
Last month, Vocaloid composer DECO*27 and The Caligula Effect game director Takuya Yamanaka launched a series of anime music videos called "Milgram," named after Stanley Milgram's famous social psychology experiments. The premise of the music project is that the characters are all killers, and their stories are revealed through songs. After each "round" of music videos, the audience is encouraged to "judge" the killers by deciding whether or not they can "forgive" them for their crimes.
The first music video "trial" premiered last Friday, focusing on an inmate named Haruka. The video depicts his anguished love for a girl and his descent into madness. The song is titled "Jakuniku Kyshoku," and is an alternate spelling of a Japanese saying which means "the strong eat the weak." Instead of the kanji for the word "strong," the song's title uses the kanji for "together."
The music video was produced by OTOIRO, a music video and graphics design team headed by DECO*27. DECO*27 wrote the lyrics and the music, while Takuya Yamanaka wrote the story. The song was arranged by DECO*27 and Rockwell. The illustrator akka served as character designer and animation director. Roduki was the main animator, and RL and Peat Moss also served as animators. shakawin illustrated the images.
Speaking of graphics, this video is nothing but frantic, fun, and ultra-stylish motion graphics. While that may seem questionable with no people or some sort of focal point, the constantly-changing parade of fast-moving graphics works well with the equally-frantic music.
The inverse of the above School Food Punishment music video. Instead of colorful constantly-changing shots, this video uses a black-backdrop performance shot and plays with the screen-framing and speed very effectively. A normal performance shot is slowed down to a turtle crawl, split into many vertical slivers, and so forth.
K-Pop idols have been releasing both special Japanese singles as well as Japanese versions of some of their Korean tracks for quite some time, which is great for all the Japanese fans that love the music genre!
There are a variety of music-related magazines covering many genres such as jazz, hip hop/r&b, dance/club, Latin, rock and pop (a few are shown below). Most have circulations of 100,000 to over 300,000. There are also some popular free music-related papers/magazines which have over 100,000 printed and distributed in places such as music shops (HMV, Tower Records, etc.), live houses (venues), fashion shops, clubs, bars, restaurants, convenience stores, music festivals, etc.
A main goal of online advertising and publicity is to increase awareness and drive people to your Japanese website (or directly to your content on YouTube, Spotify, Apple Music, etc.) where they can learn more about you, follow you, listen to your music, watch your videos, and purchase your merchandise.
As an indie artist/band, it is essential to create and maintain a professional YouTube channel. Content such as official music videos, lyric videos, official remix videos, live performance videos, acoustic version/performance videos, behind-the-scenes videos, cover song performance videos, collab videos, shorts, etc. should be uploaded regularly (i.e. at least 2-4 times a month). Graphics (banners, logos, thumbnails) should be well-designed. Titles/descriptions/tags should be optimized for search engines (SEO). Links to your website, your social media and shops/streaming platforms where your products (music and merch) are available should also be included. To learn more about this, search the web for how to create and maintain a YouTube channel for musicians.
After setting up a professional YouTube channel, your time will be spent creating videos. You can use software or online tools and apps to create music videos, lyric videos, etc. Check out ROTOR, ANIMOTO, Filmora, Animaker, Videobolt, or search the web for music video creation apps and software. Ideally, you should have videos for each song you release since videos are widely used in music advertising and promotion.
YouTube also provides statistics for your YouTube videos/channel. You should be monitoring/analyzing this data to make improvements and to use it effectively in marketing. Many indie artists/bands earn a royalty when their music is played in a YouTube video. Ask your label or distributor about the revenue from YouTube.
- Post, embed and share your Spotify artist/album/song/playlist (widget or link) in your Japanese website, social media, blogs, and other communication/marketing materials. Click here to see how to embed your Spotify music.
- Take advantage of the tools and stats offered on Spotify for Artists.
- Another way is to use Facebook and Instagram ads or Google Ads that link to your Spotify.
Publicity means to spread or deliver information through various media to increase public awareness of someone or something. The following online media are used for promoting public awareness in Japan of indie and new artists/bands and their music. You can register in all of the media below at once by registering at Top Music Japan.
On some occasions however, a TV, anime or movie music or creative director may be looking for a particular sound (like a rock, hip hop, punk, hard rock, Hawaiian, reggae, folk, gospel, soul, or Latin jazz/bossanova song) and will seek out and discover music from a foreign artist. Oftentimes, the music will come from foreign artists who are not at all popular in their own countries but due to the tie-up (licensing), may see a sudden rise in popularity and sales in Japan. These music and creative directors search for music online using the Japanese music websites mentioned above. Having a Japanese website is important in being discovered by Japanese music fans and industry people.
Live shows/tours are the best way to establish a loyal fan base in Japan and to promote your music. It also helps in getting publicity and motivates your distributor to push your product at stores. Do not rely on booking agents because there are none (unless you are a DJ or want to work as an entertainer in a cabaret/night club/theme park). Like Japanese indie artists/bands, you have to audition, organize and pay for your shows.
Dezeen Music Project: designers Masashi Kawamura and Kota Iguchi made all the animations in this music video for Japanese band SOUR's single Music Is Life using rotating compact discs.
Sony Pictures Japan brought in four Japanese comedians, Tomochika, Oniyakko Tsubaki, Naomi Watanabe and Shizuyo Yamasaki to play their own version of the Ghostbusters, in a video that many already think is more entertaining than the official theme song that dropped earlier this month. Regardless of what you think about the reboot, this video that surfaced today on YouTube must be seen to be believed. This four-minute music video also features bits and pieces of footage from the remake, which hits theaters July 15.
ARAMA! JAPAN is an entertainment blog that provides broad coverage of Japanese pop culture of music (J-Pop, J-Rock, etc.), celebrities, video games, doramas, anime and everything else in between. 0852c4b9a8
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