Designing the MVP of a tool for business decision making based on selected KPI’s and geodata
The client had several tools (one for each country) for geodata analysis and KPI's showing based on a manual and silo-ed analysis that required a long-intense knowledge transfer process that collides with other daily priorities.
The goals for the project were:
- Develop a scalable, customizable Global Application
- Dynamic Network Management
- Enhance the Network decision making, reducing the time within the process
- Execution in real-time
- The results were shown using geospatial analysis (GIS)
- Creating functionalities focusing on Countries’ needs
- Cut off the Operational Risk, ending with the Manual processes
- Maintain update data in a single repository, updated by an automated process
I took part in the project as a UX Designer within a team with two User Research Designers, one UX Designer (myself), and a Visual Designer.
What I learned in this project
This was a project where we should understand hard and complex concepts from the client to give to the business developers the best experience possible with a useful and practical tool. In this sense, the meetings with the client were very interesting and fruitful.
Besides, it was a great opportunity to work with data and maps as I have a Geography degree.
Due to time constraints, because the client wants to show the project as quick as possible to the big bosses, we decided to have a quick approach to the problem with several workshops and interviews to get insights quickly to develop an MVP.
RESEARCH AND CONCEPTUALIZATION
After the initial kick-off we got down to work to face the main challenge:
How could we empower the business developers to facilitate decision-making based on empirical data?
DESIGNING THE MPV
After analyzing the insights gathered on the previous stage, we began with the designs.