Digital Marketing is to promote and sell products & services on social media & search engines. Moreover, digital marketing is used to create brand awareness.

How it works?

Companies use different social media platforms to promote their products. They also try to create brand awareness through digital marketing.

Types of Digital Marketing Channels

Following are a few digital marketing channels.

1. Website Marketing

Companies create their own websites and promote their products on the websites. Consumers can buy products directly on their websites.

1. Pay-per-click advertising

Pay-per-click or as it said PPC enables companies to reach consumers directly through news articles and blogs. Also, Users, genders, and one geographic area are targeted for these campaigns. We can target the audience on the age basis too.

1. Content marketing

We share content on social media services (FB, YT and IG). We share photos & videos on the social media. Besides, We also share blogs on these websites.

Key Performance Indicator

Some KPIs can determine the performance of the campaign.

• Click through rate

• Conversion rate

• Social media traffic

• Website Traffic

However these are not only KPIs present we can also we such as like, follows & views