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The History of Jada & The Block

Growing up I was always into art; painting, drawing, photography, you name it! So, it was only natural that when I saw other people customizing shoes back in 2020 that I thought I could do that”. I started off by making custom track spikes for my brother which I then posted on my instagram story thinking that “painting would be a fun hobby”. 

From there people started to message me and ask me to paint shoes for them, so I thought “this will be a good side hustle. After orders continued to come in, I found myself thinking “maybe this is a real business. But I still didn't really believe that painting shoes could be a full time gig because… how is that even a real job? But, God had bigger plans for me...