Creating a campaign for World Conservation Day by bringing together two brands with aligning moral & ethical identities, that is Chester Zoo x Ben & Jerry's.


The idea of trucks around the zoo with an educational value of understanding what conservation means to the chosen animals, how people can support and what the flavours mean!






The visual identity for this brand is a nod back to Chester Zoo's old hand drawn illustrative style and the fun bold packaging that is synonymous with Ben & Jerry's ice cream tubs with the illustrations created for this work hand drawn turned digital for the natural authentic feel.