ICHITAN x HOT WHEELS – Treasure Hunt Collaboration Concept
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Client: Personal Portfolio | Brand Concept: ICHITAN Melon Milk x Hotwheels Treasure Hunt
A bold crossover between lifestyle beverages and collectible car culture, the ICHITAN x HOT WHEELS Treasure Hunt concept reimagines product collaboration through a highly engaging promotional campaign. Inspired by the excitement of limited-edition Hot Wheels “Treasure Hunt” releases, this concept transforms the iconic ICHITAN Melon Milk identity into a collectible automotive experience.
The campaign centers around a custom-designed Porsche 992 GT3 RS featuring a vibrant Melon Milk-inspired livery, packaged in authentic Hot Wheels-style blister packaging. The visual direction combines energetic toy culture aesthetics with modern commercial branding to create a campaign that feels both nostalgic and premium.
The key promotional tagline — “Beli Ichitan Melon Milk, Dapet Hot Wheels Rare!!” — reinforces the collectible-driven mechanic, encouraging consumer engagement through limited-edition rewards and surprise hunting experiences. This approach targets multiple audiences simultaneously:
Hot Wheels collectors
Automotive enthusiasts
Gen Z and millennial consumers
Lifestyle and pop-culture communities
The overall visual system emphasizes:
High-contrast toy packaging aesthetics
Playful yet premium typography
Product-focused composition
Strong shelf appeal for digital and retail promotions
Social-media-friendly campaign visuals
This concept was designed as a speculative collaboration proposal showcasing how FMCG brands and collectible franchises can create viral consumer engagement through limited-edition merchandise and interactive campaigns.
Project Highlights
Project Highlights
Custom collaboration branding
Packaging mockup design
Promotional key visual development
Automotive livery adaptation
Social media campaign direction
Collectible product concepting
Watch the Reels Presentation Here
Suzuki Twin × Pandem RX-7 FD Concept (Pocket Bunny)
Suzuki Twin × Pandem RX-7 FD Concept (Pocket Bunny)
Client: Personal Portfolio | Brand Concept: Pandem Body kit Pocket Bunny Version
Project Overview
This personal automotive design concept explores an unconventional idea: translating the aggressive styling language of the Pandem/Rocket Bunny Mazda RX-7 FD onto the compact proportions of a Suzuki Twin kei car.
Rather than creating a direct replica, the project focuses on preserving the visual DNA of the RX-7 FD—its iconic widebody stance, flowing fenders, and motorsport-inspired presence—while embracing the unique character and scale of the Suzuki Twin.
ENERGIZING WHILE HYDRATING
ENERGIZING WHILE HYDRATING
Campaign Concept for ICHITAN
Campaign Concept for ICHITAN
Client: Personal Portfolio | Brand Concept: ICHITAN Thai Coco Water
Overview
Overview
This campaign explores a strategic repositioning of coconut water—from a post-activity hydration drink into a functional energy support system during physical activity.
Built around the theme “Energizing While Hydrating,” the concept targets running and marathon communities by reframing the product as a natural calorie source that supports sustained performance.
The visual direction emphasizes motion, energy flow, and immediacy—translating hydration into active fuel rather than passive refreshment.
Objective
Objective
To redefine the role of coconut water within the sports and fitness category by:
Shifting consumption from after exercise → during performance
Positioning the product as a natural alternative to energy gels
Creating a new usage occasion within running culture
Tools Used
Tools Used
Adobe Photoshop
ADRO Widebody - Key Visual Exploration
Client: Personal Portfolio | Brand Concept: ADRO Bodykit
This project is a conceptual key visual exploration for ADRO widebody kit, built as a personal project to explore high-impact automotive advertising visuals.
The main idea was to capture motion in a still frame—freezing a moment where speed, control, and aggression collide. Instead of presenting the car as static, I pushed a drifting scenario to create a sense of energy, using motion blur, tire smoke, and dynamic lighting to simulate a high-speed urban environment.
The composition places the car as the focal point, supported by directional blur and city lights that guide the viewer’s eye while reinforcing the feeling of movement. The blue headlight accent and reflections were intentionally enhanced to create a futuristic and performance-driven tone.
Typography was kept minimal and clean to maintain focus on the visual, while still delivering a strong message: “Not For Everybody.”
This reinforces the exclusivity and bold identity of the ADRO widebody design.
Bringing Mr. ICHITAN into the Collectible Universe
Client: Personal Portfolio | Brand Concept: ICHITAN
What if a ready-to-drink product could live beyond the bottle?
This was a pitch campaign creative exploration where I transformed Mr. ICHITAN into a collectible figure concept, inspired by pop culture collectibles and youth engagement trends.
The objective was simple:
turn a consumable product into something people would want to keep, display, and emotionally connect with.
This project was created using a combination of:
* Adobe Photoshop for compositing and visual development
* AI-assisted generation (Sora) for concept assets and visualization
* Branding and campaign thinking to simulate a real activation scenario
The idea behind “ICHITAN Collectiverse” is to explore how brands can expand beyond traditional promotion and enter collectible culture, where products become characters and experiences.
This is a personal project and creative exploration.
Always open to feedback and discussion.
Luxury, Wherever the Road Takes You
Client: Personal Portfolio | Brand Concept: Mercedes-Benz
This key visual explores the harmony between cutting-edge automotive design and the raw beauty of nature. Set beneath the ethereal glow of the northern lights, the concept positions the Mercedes-Benz as not just a mode of transportation, but a symbol of elegance and freedom—capable of delivering luxury in even the most remote destinations.
Objective:
To create a cinematic, emotionally resonant visual that redefines how luxury is perceived—transcending urban sophistication and embracing nature’s grandeur.
Creative Focus:
Automotive rendering with emphasis on realism and lighting
Integration of landscape and brand tone
Mood-driven composition with aurora-inspired color grading
Typography and tagline design in line with premium brand aesthetics
Tools Used: [Your tools, e.g., Blender, Photoshop, Lightroom, etc.]
This piece is a testament to my interest in automotive storytelling and visual identity, where every journey—no matter how distant—can still feel like home.
Honda e – 突撃に参加する (Join the Charge)
Advertising Campaign Visual – Japan Market
This project is a conceptual advertising visual designed for Honda e, a compact and fully electric vehicle by Honda, aimed at the urban youth market in Japan. The campaign centers around the themes of energy, movement, and youthful spontaneity, aligning with the car’s eco-friendly electric capabilities and its modern, minimalist design.
The primary goal was to visually capture the joy of electrification and position the Honda e as more than just a car—it's a movement to "join the charge" into a sustainable future.
Main Focus:
The Honda e is rendered in a dynamic, floating angle—hovering above the ground with subtle shadows, giving the impression of a futuristic, energy-powered leap.
Characters:
Three diverse and excited young individuals interact dynamically with the car:
One jumps joyfully from the left side
One peeks out of the car window with enthusiasm
One strikes a stylish pose from the top, capturing lifestyle energy
Each figure symbolizes engagement, freedom, and individuality, inviting viewers to relate and imagine themselves in the scene.
Background:
Bright yellow backdrop filled with the repeating letter “E”, subtly referencing both:
Electric (E) energy
A visual rhythm of energy bursts and excitement
Graphic Elements:
Lightning bolts, electric spark doodles, and motion lines enhance the theme of dynamic electricity, reinforcing the ad's youthful, energetic identity.
Headline Font: Bold, rounded Japanese characters in white—clean, modern, and legible against the yellow.
Bottom Text: A softer tone reinforcing Honda’s mission statement and optimistic vision for the future.
Branding:
Honda logo placed at the bottom right corner for recognition
Accompanied by the Honda Japan slogan: 夢の力。("The Power of Dreams")
Mini London Adventure – Personal Photoshop Practice
This creative project is a personal Photoshop training exercise aimed at sharpening compositing and digital manipulation skills using real-life family photos. The project features a playful transformation of a candid gym photo of my son into an imaginative and vibrant storybook-like London setting. It reflects both my love for storytelling and my commitment to continuous learning outside of my main video editing workflow.
To creatively convert an ordinary image into a stylized fantasy scene by practicing:
Layer masking
Perspective transformation
Color grading
Lighting composition
Blending and matte painting techniques
The idea was to turn a real-world setting (my son riding a go-kart in a gym) into a whimsical travel scenario where he cruises through a stylized version of London in a mini yellow car.
The idea was to turn a real-world setting (my son riding a go-kart in a gym) into a whimsical travel scenario where he cruises through a stylized version of London in a mini yellow car.
Challenges & Learnings:
Challenges & Learnings:
Matching lighting between the indoor original and the outdoor final scene
Integrating separate assets into a cohesive, believable illustration
Creating a cartoon-like but polished finish that balances realism and fantasy
From Engine to Beast – Ducati Panigale V4 Motion Breakdown
This motion graphic project showcases a complete transformation of the Ducati Panigale V4, starting from its raw engine components to the fully assembled superbike. The animation demonstrates mechanical precision, cinematic motion design, and technical skill in 3D asset integration and After Effects compositing.
It serves both as a personal learning milestone and a portfolio piece highlighting my growing interest in motion design and visual storytelling.
Objective:
Objective:
To practice and improve my understanding of After Effects motion graphics, with a focus on:
Mechanical assembly animations
Camera movement
Lighting and environment design
Dynamic storytelling in a short format
Concept:
Concept:
Inspired by product reveal sequences in automotive ads, this project simulates the assembly process of the Ducati Panigale V4 in a dramatic, tech-heavy style.
The idea was to give life to mechanical parts — to make the engine not just a machine, but a hero character in its own cinematic moment.
Purpose & Reflection:
Purpose & Reflection:
This was more than just an exercise — it was a way to return to motion design after a long hiatus. For years I focused heavily on static graphics and Photoshop work. This project was a reminder of how much I enjoy animating stories, even if the story is told through metal, light, and motion.
The Kiddie Samurai – Eid Holiday Personal Art Project
This Photoshop-based project is a fun and imaginative character transformation artwork, turning a candid photo of my son into a heroic samurai warrior set against an epic, cinematic backdrop. The project served as a creative warm-up after a short holiday break, reigniting my Photoshop muscles while celebrating both parenthood and storytelling through visuals.
Concept Origin:
Concept Origin:
After the Eid al-Fitr holiday, I returned to work with a bit of rust on my design skills. With no Adobe or Blender use for five full days, I felt the need to sharpen up again. During a trip to Ace Hardware, I captured a spontaneous photo of my son holding a broom — and he said, "Make me a Samurai, Dad!"
That’s all the inspiration I needed.
Design Process:
Design Process:
Step 1: Base Image Selection
Step 1: Base Image Selection
Started with a simple smartphone photo taken at a store.
Cropped and isolated my son using masking and cleaning tools.
Step 2: Armor Design
Step 2: Armor Design
Custom-built samurai armor using multiple image elements and texture overlays.
Puppet warp was applied to simulate wrapping armor around his body accurately.
Added rope details, shoulder plating, and a katana for realism and drama.
Step 3: Coloring & Shading
Step 3: Coloring & Shading
Adjusted lighting to match a moody, purple-toned atmosphere
Used Dodge & Burn for metal reflection and depth
Color grading enhanced with gradient maps
Step 4: Background & Atmosphere
Step 4: Background & Atmosphere
Created a stylized environment inspired by Japanese samurai films.
Added northern lights and dramatic clouds to push the fantasy element.
Combined grain and vignette for a vintage epic film poster vibe.
Step 5: Final Touches
Step 5: Final Touches
Added movie-poster-style typography:
Title: The Kiddie Samurai
Tagline: "From broomstick to bushido"
Included fake production credits and grain texture for authenticity.
Total layers used: 318 across 42 grouped folders
Realistic Fan Art – Diluc (Genshin Impact)
This is a photo manipulation and character design project where I transformed a real-life photo into a stylized fan art poster of Diluc, a popular character from Genshin Impact. The goal was to replicate his iconic armor, glowing weapon, and overall mood using Photoshop — while still blending in realistic elements with fantasy aesthetics.
The process is fully documented in this short video:
Concept & Approach:
Concept & Approach:
Rather than simply pasting game assets or copying screenshots, I aimed to recreate Diluc’s look from scratch by:
Custom-drawing armor elements to match his outfit
Matching the glow of his pyro sword with dynamic lighting
Enhancing the background to reflect Mondstadt’s fantasy environment
Using digital painting + photo compositing to simulate game-level realism
Creative Goals:
Creative Goals:
✅ Practice lighting and material rendering (leather, metal, fire glow)
✅ Push photo manipulation to the edge of 3D-style realism
✅ Capture the essence of a beloved game character using custom elements
✅ Bridge cosplay + concept art styles in one cohesive frame
ICHITAN Stratocaster Merch – Technical Breakdown
As part of a creative internal project, I designed a line of concept guitars inspired by ICHITAN, a well-known ready-to-drink beverage brand in Indonesia.
The idea was to explore fresh merchandising directions, so I merged two things that I love: Fender Stratocasters and ICHITAN’s vibrant product palette. The result? A series of visually striking electric guitars that reflect the unique flavors of ICHITAN—each color theme tied to a specific drink variant, such as Thai Milk Tea, Green Tea, and more.
Though I’m not a professional musician, I do enjoy playing guitar, and Fender holds a special place in my heart. This was a fun way to bring a piece of that passion into the workplace and propose an idea that could excite fans and music lovers alike.
Note: If any luthier out there thinks this is doable, feel free to reach out—I'd be thrilled to pitch this to my boss! 😄
💡 Creative Intent
💡 Creative Intent
This design blurs the line between lifestyle branding and musical artistry, making the guitar:
A functional instrument, but also
A conversation-starting collectible
This kind of crossover merch could appeal to:
Casual musicians
Brand loyalists
Fender collectors
Art toy/gimmick gear market
Toyota Yaris Widebody – Digital Mod
A bold reimagination of the compact Yaris with a full widebody kit, GT-style rear wing, and custom aero parts. Designed to blend aggressive track styling with street presence, this render pushes the visual limits while maintaining technical realism.
Render by DODOTHABOI
Remembering Ken Block
I love car very much, even I don't know very much about engine and stuff like that like a mechanic. I'm also not a professional driver, dragster of drifter. I'm just a casual man that love car
But when I'm seeing Gymkhana made by Ken Block and Hooningan, I really in love with Hoonicorn. Not a fan of Mustang before, but after seeing Ken Block ripped the tires on Gymkhana tracks, its really excites me! No one could hate that stuff he was done. Like me who always waiting the new video of Gymkhana to post. Not only Mr. Block, I found also its really fun to watch Mr. Pastrana Gymkhana. I'm more into car after that.
But back again, I'm a designer. So, let the professional do their things, and I do what I'm best at. This is kinda tribute for Ken Block who inspire a lot of people. Not only to drive, but also to be good at they speciality.
Rest well champ!
Car Modification 001 (technically)
Actually this is a dummy project and second time of me trying to do this kind of photo editing.
This time I was creating Wuling AirEV with Liberty Walk body kit (Based on Nissan Skyline GTR R35 and Lamborghini Huracan)
At first project, I have difficulty to create the reflection on the car (which I will not share because its too bad) and now I try to create on a car with a flat reflection like this Wuling AirEV
My son getting hype of One Piece
I am a father of a son that still a toddler and he have and extraordinary curious about things that I'd like. He caught me reading a manga called "one Piece" and ask who is that (pointing at Gol D Roger) so I told him this guy is the King of Pirates on One Piece. And the question expand a lot about the story and so on.
And then he sees Luffy and Zoro and announce that guys is his favourite character (so proud of you) and told methat he want to be King of Pirates also. I said I can make it happen on Photoshop and he's like "Then do it Dad"
Challange accepted
Another Flash Project
ICHITAN new products, Korean Milk Series already launched. Its have they own TVC or Digital Video. But, There's an idea from someone and he told me "Hey, it would be cool if we have the bridge bumper to the video!" And when I asked him "For what date?"
He said "Tomorrow Morning"
That's all folks XD
It's almost become an impossible project
I was requested to create a video for a campaign called "Ichitan Dream Bright" with a non complete brief what the user want it to be. It begin with a video that only show a winner of the campaign cut video and some slideshow of photos. I created it with Adobe Premiere because of efficiency.
But it turn that video not the thing that user want. User told me that he want to have on the video only slideshow of photo of all the 30 winners on the video. So I create the new project as it was requested.
Time goes, the video actually was okay. But when it goes up on director level, it got expelled. The director need something fancy like motion stuff. And we need to remember the request come 2 days before the actual deadline. So, I created this video and finally got approved :)
this is the AEPROJ looks like ----->>
So this is the Final Wrap
So this is the Final Wrap
This Key Visual development process take really long time but on fast pace. Without the complete brief and the user still have no idea what actually they want for sure, I finally create this.
If you guys aware the "instant cool" word on alternatives before and this one is different. Its the prove that the user still have no idea what they want to create. The tagline Instant Cool on alternatives 1,2 and 3 was created first and the user already want that tag.
So, its a lesson to me that I need to explain that if you want to create KV you need to visualize on a rough paper to share the imagination to the user. And the user also please, give us the designer a good brief. No need perfect, at least you know what you want.
Alt 1, Only got brief to make image that tell you its cool even its on hot environment
Alt 2, the next revise of Alt 1. Because Its the Alt 1 looks like a dead planet. So its' need "life". And the user said, "We could make a city behind it" So I did.
Alt 3 happen because somehow the user does not like the idea of Alt 1&2. Why dont we create another different alternative looks like the bottle in a really cold place like its full of ice, snow and Arctic. I ask about the "Life" factor, they still not sure about it -_-
This is a commision project from my son. He want to see his hotwheel on real world car. He have Chevelle SS 1970 and bolted with body kit an lower suspension. Kinda like Hoonicorn but its a Chevelle. Its have red color and number 10 on its side. But I don't make it look like the same hotwheels because he want pay me with the money that he asked me before XD
On my Instagram, I share this photo of mini cute car. Beacuse I have a past with this stuff. I played Car Town and I like it XD
But at that time, I only like to learn about 3D but have a weakness on rendering stuff that could look like real environment. So, 5 years again I try to master Photoshop and create this thing :)
When this smartphone going out, I have itch to create a dummy project and try to communicate the selling point of this product.
This smartphone claimed that it really have best Night Camera (at that time) on an article that I've read. So I think how to communicate its better way that this phone have best Night Camera. So I create this :)
I pretty confident with my 3d modelling stuff. But what I lacked, and I know about it is how to put a model on environment and create a "bump" on my object
And I try to create a car and put it on an environment. Its like an abandoned hangar, and its quite (not really) successfull
Andd this is me when I tried to created bump and material for my Nissan Skyline R35 GTR
Its a total mess :(
My campus friend, Billi. He was often come to my place and playing some guitar tunes. One day he came to me and saying that he need a 3D model of a cafe that have a piece of Eiffel Tower and the concept is like a live cafe with set of band, a bar and couple of desk
I created this :)
render bumble bee test.aviThis Mustang actually a paid project from my friend. He need a 3d car for passing the test. He doesnt want to create and prefer paid me to create it XD
So I think I need to do stuff with this model car. And I have a lesson to do collision. I make this car going wild, change the color to black, put a lot of boxes and hit them with this car to show some collision. Actually this car became my assignment too :D
Shelby Mustang Hit and RUn.movMy first 3d Car and its the one that make me famous on my campus.
So I really into car. I love Lamborghini Reventon at that moment. Before I have assignment to create hard material on 3d, I lear to create one by myself an using only Youtube as my source. My first attempt, I created an Audi R8 and turn like a baloon car. the second attempt, I created this Lamborghini, it's pretty good for a newbie. So I feel confidence to create the assignment next time.
Nightmare happen, I create pretty good car (on my opinion) and its look like a car from "GTA San Andreas" and its a bit blocky. I using Meshsmooth as my on the go modifier. But when class begin, my lecturer told me that I can't use Mesh Smooth. I need to use Turbo Smooth as smoothing modifier which is I never familiar with. So I go back again and re learn everything
And this is the result.. Pretty good aint it??
My screenplay project. This is actually a forgotten-for-what project that I have. I don't remember fo what I created this project. As long I know, its from the 4th semester on my college assignment
The story is about the post apocalyptic world, when fresh water actually more valuable than gold. And it controlled by an organization. Lot of civilian do coup de tat to that organization the better future for them and return the world as it was before
At the 3rd year college, I have assignment to create a character that I have to rig with bone. I pretty confidence with my modelling skills. But, when we talk about rigging, its a different story. I find it hard when I need to breakdown the UVW map, using IK or FK mode for the rig, etc. So this is my attempt to rig that model.
I created Garuda. My first inspiration is Angelmon from Digimon character with a tweak. It have 2 pair of wings and using helmet that looks like "Wayang" character and "Batik Jawa" as its patttern clothes
This is hard. Because this model also limited on 3000 tris to used (it's one of the assignment task) and to create texture, I using Autodesk Mudbox (because I cant afford ZBrush) to create the UVW Map, Ambient occlusion map and Normal Map.
Yeah its hard, and I don't really want to doi again XD
Modeling Showreel.mov
3D Bike that I created as a learning process when I have 2 months knowledge to using 3ds max. I created from scratch? Of course no. I use a lot of sorce that have "removable" elements from lot of 3d model, and created into this bike. Like the disk break, engine and shock breaker. Its from other bike that I turn into a new bike.
This is my first 3D project that earn money. I created this "Kursi Rotan & Meja Kayu" based on blueprint from my friends interior project. He need to show his sketch as 3D objects, and because he not really knowing how to using 3D software at that time, he hired me to do it so.
This "Kursi Rotan" actually a bench created with foam and rattan with real hardwood as its profile and base. Its have circular shape a accompany traditional looks that he wants to preserve
Also the table, using a hardwood with boolean in the middle that filled with clearwater glass on the top.
Both of them was furnished with glossy top to soften the mood of the furniture. So somehow its look minimalist but traditional
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