We understand that users who access and/or use (“you” or “Users”) our games — whether on our website, mobile devices, PCs or other platforms — and related services, including but not limited to customer support, marketing and advertising (collectively, the “Services”) value their privacy.
This Privacy Policy sets out key information regarding: i) the personal data we collect from you and collection methods; ii) the purposes for which we collect your data; iii) the recipients to whom we disclose your data; iv) your rights in respect of your personal data.
Unless otherwise specified, this Privacy Policy applies to the Services and all data collected from you. We provide this Privacy Policy to help you make an informed decision on whether to use or continue using our Services. We may update this Privacy Policy periodically by publishing a revised version on our website. Your continued use of the Services after the effective date of the update constitutes acceptance of the revised Privacy Policy.
This Privacy Policy is incorporated into, forms part of, and is subject to our Terms of Service. Your use of the Services and any personal information you submit on our Site shall be governed by this Privacy Policy and the Terms of Service. Terms defined in the Terms of Service shall bear the same meaning herein unless otherwise defined.
When using our Services, you may actively provide us with personally identifiable information, including:
Contact information (e.g. your name, identification number, mailing address, email address, phone number)
Registered username and password
Character information (e.g. Account ID, character name, avatar. Please note this information may be visible to other users during gameplay, or shared with your contacts or the public via third-party platforms)
Personal content preferences and profile information
Messages sent to us (e.g. in-game chat logs, support tickets)
Billing and payment information. Please note payment processing via third-party payment providers is subject to the privacy policy of those third-party payment service providers.
Other data you voluntarily submit (e.g. information for account recovery)
When you visit our website or use the Services, we may deploy cookies and similar tracking technologies. Cookies are small text files stored by your browser on your computer or mobile device. Most browsers accept cookies by default, but you can adjust browser settings to decline cookies. Disabling cookies may restrict access to certain Services and cause functional abnormalities.
Cookies and similar technologies help us identify browsers and collect device and usage data including:
Account-related data
IP address, web request information, domain name, URLs, entry/exit pages, platform type, mobile identifiers (device ID, advertising ID, MAC address, IMEI)
Device information (device model, operating system, browser type and language)
Aggregated statistics (total visitors, page views, service usage metrics)
General location data
Precise geolocation data (GPS)
Service usage records: click records, landing pages, browsing sequence, dwell time, request timestamp, gameplay activities, game progress and player interactions within the game
Other information automatically logged by our servers when your browser or device connects to our Services.
If you access the Services through third-party platforms such as social networks (Facebook, Google, WeChat etc.), you authorize us to obtain certain information available on those platforms or your device:
Demographic information (such as IP-derived region)
Anti-fraud data (for game refund abuse prevention, ad click fraud detection)
Platform data for payment verification
Device-related data (device type, technical info, phone number, country, contact list)
Data for advertising, marketing and analytics
We process necessary personal data to deliver our Services:
Create and manage user accounts
Enable gameplay of Lil Devil Summoner and use of related features
Operate and maintain the Services
Verify and confirm payments
Fulfill your orders and deliver requested in-game products
Send service notifications to you
We rely on legitimate interests to collect and process data to enhance our Services:
Update, iterate and develop game content and functions
Maintain and manage your account
Optimize user experience
Manage user relationships and social features
Customize service content
Respond to your feedback and customer support requests
Provide in-game offers and promotions on third-party platforms
Send updates, security alerts and support messages
Enable player-to-player communication
Improve website stability and performance
We may use collected identifiers, age, region, language, game history and your interaction records to deliver personalized advertisements and marketing content. We may share relevant information with third-party advertising and marketing partners for this purpose.
Based on our legitimate interests:
Track your access to content and online behavioral data related to our Services
Deliver, target and optimize advertisements and marketing materials
Share user data with third-party advertising and marketing partners
By accepting this Privacy Policy and continuing to use the Services, you consent to us and our advertising partners collecting and using your information for personalized advertising, unless you opt out.
We recommend reviewing the privacy policies of our advertising partners. We are not liable for the data practices of any third-party services. Please refer to “Your Rights to Your Personal Data” section to learn how to opt out of personalized marketing.
Security is our priority. We adopt appropriate technical and organizational safeguards to protect your data against unauthorized access, loss and misuse, and require our vendors to implement equivalent security controls.
To maintain a safe and fair game environment, prevent fraud and enforce acceptable use, we process necessary data to:
Monitor usage of the Services and social features
Moderate and monitor in-game chat
Detect cheating, criminal conduct and fraud
Take enforcement actions against fraudulent or rule-breaking users
Disclose information to competent authorities for fraud prevention and suppression
While we take protective measures, we cannot guarantee absolute security of your personal data. Any information you share with other players may be collected and used by third parties. Forum posts you publish will be publicly visible. Please exercise caution when sharing personal information online.
We may deploy internal or third-party analytics tools to conduct research, surveys, performance analysis, generate reports, troubleshoot service issues and test new game features.
Where you provide explicit consent, we may process your personal data for additional purposes.
We may share your personal and non-personal information with our employees, affiliates and authorized service providers for legitimate business purposes, including advertising and marketing activities. These parties must comply with this Privacy Policy. We will take reasonable steps to restrict their use of your data and enforce confidentiality and security safeguards.
Social features are core to our games. Other users may view your profile, in-game activities and public messages you post. Recipients of your information shall not reuse or re-disclose such data without your permission. We shall not be responsible for unauthorized disclosure or misuse by other users.
To enrich functions and user experience, parts of our Services are provided by third-party partners for advertising, payment, statistics, marketing, social media, personalized push notifications and recommendations. Subject to applicable laws and your consent, we may share device information (brand, manufacturer, platform, device ID, app list, network and GPS location data) with these partners. When you use their services, their own privacy policies will apply. You may click the designated link to view detailed disclosure information.
We may disclose your personal or non-personal data if required by applicable law, court orders, subpoenas, regulatory requirements; or in good faith belief that disclosure is necessary to:
Comply with legal obligations
Prevent fraud and illegal activities
Enforce our Terms of Service
Mitigate liability risks
Respond to third-party claims
Assist law enforcement agencies
Protect the security of our Services and safeguard the rights, property and personal safety of our company, users and the public.
Opt out of marketing communications: You may unsubscribe from advertising and marketing messages by following instructions in the message, or adjusting settings within the game or your device.
Access and correction: You have the right to access and correct your personal data held by us.
Data portability: You may submit a request at any time via the channels specified in Clause XII to obtain an electronic copy of your account-related personal data. We will provide the copy within thirty (30) days upon receipt of your request.
Deletion, objection and withdrawal of consent: You have the right to request deletion of your personal data, object to or restrict our processing and sharing of your data, and withdraw consent previously granted. If you have privacy-related questions or personal data requests, please contact us via in-game support for faster response, or use the contact methods listed in Clause XII. We will respond within a reasonable timeframe.
Right to lodge a complaint: You may submit a complaint to the data protection supervisory authority in your country/region.
Unless local laws require a different retention period, we keep your personal data while your account remains active or as needed to provide Services. If you request deletion of your personal data, we may still retain limited data to satisfy legal obligations, resolve disputes and enforce our agreements.
By accepting this Privacy Policy, you acknowledge and agree your data may be collected, stored, processed and transferred across countries worldwide. Data protection standards in those jurisdictions may differ from your local standards. We implement safeguards to protect transferred data, including the EU Standard Contractual Clauses and internal binding data policies. If you are located in the European Economic Area (EEA) and your data is transferred outside the EEA, the transfer will be protected using Standard Contractual Clauses approved by the European Commission.
This Privacy Policy, Terms of Service and your use of the Website and Services are governed by the laws of Singapore, excluding conflict-of-law rules. You submit to the non-exclusive personal jurisdiction of Singapore courts and other competent courts selected by us.
For any dispute arising out of or related to this Privacy Policy or Terms of Service, we encourage you to first seek resolution via customer support. If unresolved, disputes shall be finally settled by arbitration in Singapore under the SIAC Arbitration Rules. The arbitration panel shall include three arbitrators: one appointed by you, one by us, and the third selected by the two appointed arbitrators. Arbitration proceedings shall be conducted in English.
Notwithstanding the above, we reserve the right to bring claims before courts of competent jurisdiction and seek injunctive relief for breach or anticipated breach of our agreement, without posting bond or proving damages. You irrevocably waive rights to seek injunctive relief against our Services, and waive participation in class, consolidated or representative actions.
Our Services are not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If we discover we have unintentionally collected personal data from underage users, we will take commercially reasonable steps to delete such records promptly.
We adopt commercially reasonable physical, administrative and technical safeguards to protect the integrity and security of your personal information. However, we cannot guarantee absolute security of data transmitted through our Services, and you share information at your own risk. Data may be accessed, disclosed, altered or destroyed in the event of security breaches despite our safeguards.
If we detect a security breach, we may notify you electronically or post notices on our website. When registering an account, you need to set a password and may change it anytime. You are responsible for keeping your password confidential and for all activities under your account. Please notify us immediately if you detect unauthorized access to your account, and log out after each session.
If our company undergoes merger, acquisition, asset sale or change of control, we reserve the right to transfer the user data we have collected as part of the transaction.
In the event of insolvency, reorganization, receivership or liquidation, we may lose control over how your personal data is processed, transferred or used.
We may revise this Privacy Policy from time to time. Please revisit this page regularly to check updates. Your continued access and use of the Services after updates constitutes acceptance of the revised Privacy Policy.
Should you have any questions, concerns or wish to exercise your rights under this Privacy Policy, you may reach us via: Contact email: lianglhsj@163.com
This Privacy Policy is written in English. Any translation is for reference only and does not modify the English master version. In case of inconsistency between translation and English text, the English version prevails.
Version: 1.0