Spitoiko
Spitoiko
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Spitoiko is an online store in Greece specializing in household products, kitchenware, and home décor. It offers a wide range of items like cooking utensils, dining sets, bathroom accessories, home organization tools, and even outdoor and travel essentials. The platform is designed to provide practical and stylish solutions for various home needs, from everyday cooking and baking equipment to storage options and decorative pieces
Their offerings include categories like cookware, serving utensils, bathroom accessories, and even items for outdoor activities, making it a go-to destination for those looking to enhance their living spaces with both functional and aesthetically pleasing products
What I did
At Spitoiko.gr, I focused on driving measurable growth through targeted digital marketing strategies. I managed performance campaigns across platforms like Google Ads and Facebook to maximize our reach and conversion rates. My approach was data-driven, constantly optimizing ad spend to boost ROI and bring in quality traffic that actually converts to sales.
I also worked on fine-tuning SEO strategies to improve organic search visibility and enhance the site's user experience, ensuring smoother navigation that leads to higher conversion rates. By analyzing metrics like CTR, CPC, and customer acquisition cost, I was able to continuously refine our strategies to keep improving results.
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